If you’re a small business owner, you probably understand why networking is so important. In addition to being a source of referrals, networking helps business owners feel more connected, a good thing when you consider how lonely it sometimes gets working those long hours as you build your business.
We’ve talked about networking before, including this article on promotional products you can use during events and what to say when you’re feeling tongue-tied. For today’s post, we asked small business owners to share their experiences and tips for becoming true networking ninjas.
Continue reading “Ditch the Limp Fish Handshake & Other Networking Tips from the Frontlines”
We can probably all agree about the importance of social media, but now let’s talk about the nitty-gritty reality. What makes a great tweet? An awesome Facebook update? A cool Tumblr blog?
Cozy up, because we’re about to reveal the anatomy of an irresistible social media post. It involves two essential organs: heart and brains.
Continue reading “The Anatomy of an Irresistible Social Media Post”
Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors.
Continue reading “9 Tips for Getting More Retail Foot Traffic (Think Beyond Sales)”
We often talk about awesome promotional products you can give your customers, prospects, and employees. But what about those unsung heroes we encounter every day: the FedEx guy, the accountant who comes in once a quarter, the IT team you outsource to?
Yes, we’re talking about all the wonderful vendors who play a role, however small, in keeping your business going. It’s important to take the time to thank them. Here are some thoughtful promotional products you can offer along with your gratitude.
Continue reading “Vendor Relations: WOW with These Promotional Products”
Just last week, we provided business headshot tips. Now, let’s discuss product photos.
Your product photos need to sell, sell, sell, which is why you shouldn’t consider product photography as simply one more thing on your never-ending to-do list. Be thoughtful in your approach. Here’s how.
Continue reading “10 Product Photography Tips for Increased Sales”
It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include both? This post aims to answer those questions. Let’s get to it.
Continue reading “Vimeo vs. YouTube: What You Need to Know”
Whether you’re getting a business headshot for yourself, your employees, or both, it’s important to keep some things in mind before you say cheese. Here’s what you need to know.
Continue reading “Say Cheese! 11 Helpful Business Headshot Tips”