Category Archives: Small Business Resource

Interpreting Your Customer Surveys: 8 Things to Keep in Mind

You’ve just conducted a bunch of customer surveys. Score! Now you need to interpret the results and figure out what actions to take next. Here’s what to keep in mind as you dig in.

Posted in Customer Relations, Small Business Marketing, Small Business Resource | Leave a comment

Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content

If you’ve been producing content for a while now, you’ve likely developed a deep arsenal of blog posts. But what should you do if some of this content needs updating? Not all content is evergreen, but that doesn’t mean you … Continue reading

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Fore! It’s Time to Stock up on Promotional Golf Products

Spring has sprung, which means everyone will be hitting the links soon, if they haven’t already. Whether you need to network with colleagues, host a charity event, or woo a VIP prospect, the golf course is the perfect locale for … Continue reading

Posted in Advertising, Amsterdam Printing, Branding, Promotional Products, Sales Strategies, Small Business Resource | Leave a comment

What Flash Mobs Can Teach Us about Audience Engagement

No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below. These events are cool and fun, but they can also … Continue reading

Posted in Brand Awareness, Case Studies, Customer Relations, Fun Stuff, Ideas, Small Business Marketing, Small Business Resource | Leave a comment

10 Ways to Grow Your Email Newsletter List

You’d love to have more eyeballs reading your email newsletter every month, but you just don’t know how to get them. Here are ten strategies for growing that all-important email list.

Posted in Brand Awareness, Content Marketing, Email Marketing, Small Business Marketing, Small Business Resource | Leave a comment

Website Tips: Give Some Love to these Forgotten Pages

No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love. So … Continue reading

Posted in Content Marketing, Small Business Marketing, Small Business Resource, Web Marketing | 2 Comments

Company Mission Statements: Do They Matter Any More?

Does your business have a mission statement? Is it something you post proudly on your site? Do you revisit it regularly? Do mission statements even matter anymore? Here’s our take

Posted in Branding, Content Marketing, Customer Relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Leave a comment