Category Archives: Small Business

In Search of the Perfect Logo for Your Start-up

If I ask you to name 3 of the best logos of all time, what would they be? You might mention Apple, BMW, FedEx, or Coca-Cola… The popularity and vision of these companies definitely make their logos famous, but there … Continue reading

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Halloween Party Ideas & Tips for the Office

Soon it will be time to begin the Halloween celebration!  Children and adults alike are looking forward to costumes and Halloween parties.  A great time to show off your creative side! Do you celebrate Halloween with your employees?  It’s a … Continue reading

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A Smart Phone for Smart Business Owners

According to data released in January from office supply provider Staples, small business owners are in the midst of a new romance – or “phonemance.” The 5th Annual National Staples Small Business Survey revealed that 60 percent of small business owners admitted to spending more time holding their mobile device than their partners’ hands.

Initially, this number may seem shocking and much too high, but when one stops to consider the technology that has driven the increased use of mobile devices, it may in fact seem a little low… Continue reading

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What Are Your Small Business’ Resolutions for 2011?

The past year was a busy and exciting time for small businesses. Changes in marketing, finance and health coverage presented a unique set of opportunities and challenges to companies and owners in 2010. Congress approved hiring and healthcare tax incentives, while tech firms and startups introduced new marketing strategies such as mobile apps, group buying platforms and location-based social networks like foursquare. Continue reading

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Choosing corporate gifts for clients and employees during the holiday season

As the holiday season rapidly approaches, people are preparing their gift-giving lists and checking them twice to make sure no aunt, cousin, friend or neighbor is deprived of some holiday cheer. However, sometimes people can become so wrapped up in the business and stress of the season that they can forget to thank those who have helped make it a successful year professionally: business colleagues and clients. Continue reading

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Make an Impact with Total Branding

I walked the Ad Specialty Institute (ASI) Tradeshow in New York City earlier this week and discovered a variety of products that help promote businesses.  I saw everything from beach balls, stuffed monkeys, and bus shaped stress relievers to hats, … Continue reading

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Google Buzz and Small Businesses

Social media presence seems to be crucial in today’s world. There are so many ways to stay in touch with your customers—through company blogs, email newsletters, Twitter, Facebook fan pages, even YouTube. Generating buzz online is increasingly harder to do … Continue reading

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