Following the biggest names on social media can be fun, but you can also learn marketing strategies from these social media rock stars, including what to do…and what not to do.
Do you feel you’re drowning in tweets or your Facebook newsfeed? Do you cringe when people talk about the newest social platform? Do you hate terms like “social engagement“? Do you follow social media best practices, but still feel stressed about it all the time? Do you long for the good old days when all your phone did was make calls?
You, my friend, are likely suffering from social media burnout. Here’s how to work through it before you throw your computer or smartphone out the window.
Continue reading “Managing Social Media Burnout: Tips & Tricks”
We can probably all agree about the importance of social media, but now let’s talk about the nitty-gritty reality. What makes a great tweet? An awesome Facebook update? A cool Tumblr blog?
Cozy up, because we’re about to reveal the anatomy of an irresistible social media post. It involves two essential organs: heart and brains.
It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include both? This post aims to answer those questions. Let’s get to it.
Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling statistics regarding visual content, including the fact that visuals are processed by the brain 60,000 times faster than text (yes, you read that right).
Visual content is also incredibly shareable—which is important in our social online world—and it can have a huge impact on conversion rates. It’s been proven that visual content can generate more views, bring more inbound links, and increase follower/subscriber rates.
Sounds good, right? But what sort of visual content should your business use? Here are three types you should add to your marketing mix ASAP.
Continue reading “3 Types of Visual Content You Should be Using”
You’ve been slaving over your company blog for a long time now, regularly publishing super-optimized posts. You promote and share the content. You think you’re doing a great job, but you’re starting to question whether all the effort is worth it. After all, not many people leave comments on your posts.
It’s no longer a question about whether your business should be on social media. It’s now a question about how to get the biggest bang from your buck (and admittedly limited time). Here are some important social media tips, several of which you can start putting to use right away.
Continue reading “6 Social Media Tips for Stressed-Out Business Owners”