Video Marketing Tips: What Real Business Owners Are Doing

Laptop vs. Tablet Debate
According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, it’s no wonder more and more businesses are figuring out how to add video into their marketing mix.

But how, exactly, should small businesses be using video? After all, not everyone has a huge budget for video or the talent in-house to create them. How can a small business successfully weave videos into their marketing plans without going broke or insane?
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11 Social Media Best Practices Every Small Business Should Follow

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Facebook turned 10 this year, Twitter turned eight, and even relatively new-kid-on-the-block Pinterest has been around since 2010. None of us can claim ignorance any longer when it comes to social media, which is why it’s critical you understand and embrace social media best practices, like the eleven below.
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How to Use Google+ Hangouts for Business

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It seems like Google is always cooking up new and interesting products for users. One product that’s gotten a lot of buzz is Google+ Hangouts. Let’s discuss this innovative product and some ways you might be able to use it in your day-to-day work at the office.
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How to Attract Readers to Your Blog: 10 Important Tips

BLOG on speech bubble price labelsYou’ve created a blog editorial calendar that rocks. You write compelling blog posts, and you write them regularly. You’re poised to answer comments and engage with readers. Except there’s one problem. The only sound you’re hearing? Crickets.

So what gives? How do you attract readers to your blog? Here are 10 tips.
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Should Your Business Offer Customer Service via Social Media? 6 Points to Consider.

3.4.13_Customer Service over Social

More and more people are jumping on the smartphone/tablet bandwagon, and social media networks are growing their memberships almost exponentially. As a result, people often take to social media to post complaints and accolades regarding customer service. What’s a small business to do? Should the focus of its customer service be on social media?

The short answer: it depends. It depends on your bandwidth, on your employees’ skills, on your audience, and even the type of business you own.

If you’re considering this path, the best thing you can do is carefully think about the following six points.
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About Those “Other” Social Networks: Should You Use Tumblr & Instagram for Business?

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We’ve talked at great lengths about Facebook, Twitter, Pinterest, LinkedIn, and Google+ on our blog. But there are other vibrant and growing social networks in town that may make sense for your small business, most notably Tumblr and Instagram.
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