Pin This! How to Use Pinterest to Market Your b2c Business

How to Use Pinterest to Market Your b2c Business

Here are some Pinterest stats to consider:

  • Pinterest topped 70 million users back in July.Pinterest
  • According to Media Bistro, “69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy.”
  • AllFacebook cites a Monetate report, noting that while Facebook delivers more social commerce conversions, Pinterest users spend more.

There’s no doubt about it, Pinterest has a passionate, loyal audience (made up of women, primarily)—an audience that loves discovering new things and is willing to spend money on the things they discover. So it makes sense that b2c businesses, large and small, would be interested in having a strong Pinterest presence. But how, exactly, does a business owner accomplish this? That’s what we’re going to discuss here.

For the purpose of this post, we’re going to use a hypothetical wedding photographer as our b2c business so that we can illustrate some of our suggestions and you can best understand them. (Note: if you have a b2b business, some of the items below will still apply to you, but your overall approach and strategy will need to be different. Here’s a great resource to get started.)

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Social Media Tips: There’s an Art to Being Social, Dude

Social Media Tips

You’ll have no problem finding articles and blog posts that outline how to use different social media platforms, which ones are best for which industries, and how to measure ROI. But what sometimes gets lost in all this is how to ACT on social media. It is, after all, about being social. So here are five tips to keep in mind on how to keep it genuinely social.

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The 411 on Twitter Hashtags: What They Are & How to Use Them

411 on Twitter Hashtags

Oh, Twitter hashtags! How do we love thee? Let us count the ways. OK, maybe we’re getting a little carried away with our love for that little iconic pound sign (#) and the words or phrases that follows it. But hashtags are pretty darn awesome. Here’s whytwitter logo they’re so cool, and here’s how to use them for your business.

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6 Brands Rocking their Facebook Pages (And What You Can Learn from Them)

Facebook has one billion active monthly users and over 750 million active monthly mobile users. With statistics like that, there can be no more denying it: serious businesses, even small ones, need to develop a strong Facebook presence.

The question, of course (especially for small business owners), is how to effectively tap into—and engage—this audience goldmine. The answer isn’t as elusive as you might think, even though you might feel the rules are constantly changing (that is, if you even believe there are any “rules” to begin with). One of the best ways to figure out how to leverage your own company’s Facebook presence is by following brands that do it well and borrowing a page from their playbooks.

In this post, we’re going to highlight six extremely different brands that are rocking their Facebook pages…and what you can learn (and borrow!) from them.

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Are You Making These 6 Fundamental Mistakes with Your Blog?

6 Fundamental Blogging Mistakes

You pour your heart, soul, time, and energy into maintaining your blog and providing valuable content. Make sure you don’t doom all your hard work by making any of these six fundamental mistakes.

1. Ignoring or disabling comments. If people take the time to comment on your post, you should acknowledge their comments, even if it’s something as simple as “Thank you for stopping by.” Why? Blogging is most successful when it’s a two-way conversation. Oftentimes, the discussions that happen in a blog’s comment section can be just as rich (and sometimes even richer) than the points you made in the blog post.

As for disabling comments, we understand how tempting it can be thanks to the proliferation of spam (hey, we’re bloggers, too – we get it!), but disabling comments indicates to readers that you’re more interested in having your own voice heard rather than listening to theirs. Note: we’re not suggesting you need to keep comments open forever on all blog posts. But for fresh content, it makes sense to enable comments for a month or two.
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Creating “Virtual” Thought Leaders: How to Use Quora for Business

Creating “Virtual” Thought Leaders

We’ve been hearing so much about Quora lately that we wanted to learn more about it. So we did the research on this cool platform so you don’t have to. Here’s what you need to know, and here’s how it can help you position yourself as a thought leader.

Q: What, exactly, is Quora?

A: Here’s how we describe it: It’s one big giant Q&A party. Post a question. Get answers, quoraoften thoughtful and in depth ones, from people who (usually) have relevant expertise. Quora is a great place to receive information and to give information. And, yes, it’s free. That’s our take. Quora’s official description on its About page goes like this: “Quora’s mission is to share and grow the world’s knowledge.”

Q: How’s the learning curve?

A: If you’re familiar with other social media platforms and how they work (specifically Facebook, Twitter, and Google+), the learning curve isn’t that bad. Here are the basics: Continue reading “Creating “Virtual” Thought Leaders: How to Use Quora for Business”