Here are some Pinterest stats to consider:
- Pinterest topped 70 million users back in July.
- According to Media Bistro, “69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy.”
- AllFacebook cites a Monetate report, noting that while Facebook delivers more social commerce conversions, Pinterest users spend more.
There’s no doubt about it, Pinterest has a passionate, loyal audience (made up of women, primarily)—an audience that loves discovering new things and is willing to spend money on the things they discover. So it makes sense that b2c businesses, large and small, would be interested in having a strong Pinterest presence. But how, exactly, does a business owner accomplish this? That’s what we’re going to discuss here.
For the purpose of this post, we’re going to use a hypothetical wedding photographer as our b2c business so that we can illustrate some of our suggestions and you can best understand them. (Note: if you have a b2b business, some of the items below will still apply to you, but your overall approach and strategy will need to be different. Here’s a great resource to get started.)