Two of the biggest businesses around have recently hit—or are about to hit—major milestones. Google celebrated its 15th birthday last year, and Facebook turns 10 next month. But it’s important to note that Facebook and Google haven’t always been the juggernauts they are today. Let’s talk about what you can learn from them and how you can apply these lessons to your own small business.
Let’s face it: sometimes things don’t go as planned. Maybe an intern goes rogue and takes to the company Twitter account. Maybe one of your products is causing customers to get sick. Maybe a person in upper management has gotten into trouble with the law. Whatever the crisis is, how you handle it can make or break your business.
We’ve heard this question more times than we can count: Should I buy followers on Facebook and Twitter (Instagram, Tumblr, etc.)? Our answer has been the same every time: an emphatic NO!
We could end the post right here, but we think it’s only fair that we provide our reasoning behind such a strident response.
Buying followers lacks authenticity. You want to run an ethical business, one that follows the rules and is fully transparent, right? In other words, you want to be real. You want to be authentic. Buying likes and followers goes against everything we just said: it’s inauthentic and disingenuous. In a word, you’ll look like a fraud. And yes, people will notice. Maybe not everyone, but many will.
Buying followers won’t make you or your company more popular. It’s easy to think that if you have a ton of followers or fans, your business will look popular and important. But the problem with these “bought” fans is that they never engage with your brand and your real fans and followers. They’re simply window dressing. It’s much better to have a small fan base of devoted, excited, eager-to-engage fans than it is to have an inflated number of fake fans.
Here are some Pinterest stats to consider:
- Pinterest topped 70 million users back in July.
- According to Media Bistro, “69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy.”
- AllFacebook cites a Monetate report, noting that while Facebook delivers more social commerce conversions, Pinterest users spend more.
There’s no doubt about it, Pinterest has a passionate, loyal audience (made up of women, primarily)—an audience that loves discovering new things and is willing to spend money on the things they discover. So it makes sense that b2c businesses, large and small, would be interested in having a strong Pinterest presence. But how, exactly, does a business owner accomplish this? That’s what we’re going to discuss here.
For the purpose of this post, we’re going to use a hypothetical wedding photographer as our b2c business so that we can illustrate some of our suggestions and you can best understand them. (Note: if you have a b2b business, some of the items below will still apply to you, but your overall approach and strategy will need to be different. Here’s a great resource to get started.)
Hello, October and welcome Q4! Before we know it, we’ll be ringing in the New Year, but between now and then here are five things you can do to liven up your marketing for the next three months.
You’ll have no problem finding articles and blog posts that outline how to use different social media platforms, which ones are best for which industries, and how to measure ROI. But what sometimes gets lost in all this is how to ACT on social media. It is, after all, about being social. So here are five tips to keep in mind on how to keep it genuinely social.