We’ve heard this question more times than we can count: Should I buy followers on Facebook and Twitter (Instagram, Tumblr, etc.)? Our answer has been the same every time: an emphatic NO!
We could end the post right here, but we think it’s only fair that we provide our reasoning behind such a strident response.
Buying followers lacks authenticity. You want to run an ethical business, one that follows the rules and is fully transparent, right? In other words, you want to be real. You want to be authentic. Buying likes and followers goes against everything we just said: it’s inauthentic and disingenuous. In a word, you’ll look like a fraud. And yes, people will notice. Maybe not everyone, but many will.
Buying followers won’t make you or your company more popular. It’s easy to think that if you have a ton of followers or fans, your business will look popular and important. But the problem with these “bought” fans is that they never engage with your brand and your real fans and followers. They’re simply window dressing. It’s much better to have a small fan base of devoted, excited, eager-to-engage fans than it is to have an inflated number of fake fans.