Web Usability 101: A Helpful Q&A

2014 Marketing Plans: What Real Businesses Are Doing

Today, every business—large and small—needs to have a website. But not just any website; it should be one that’s easy for visitors to use.

So let’s talk about web usability. What should small business owners keep in mind as they launch a new site or revamp their existing one?

We turned to our in-house web usability experts, Amsterdam Printing’s User Experience (UX) team. The team consists of smart, creative people who work hard to make sure the Amsterdam website looks and runs great.

Below, you’ll find a Q&A with team members. Continue reading “Web Usability 101: A Helpful Q&A”

Anatomy of a Strong Mobile Website: 4 Things to Keep in Mind

Is Your Business Mobile Ready?
Over the last year and a half, we’ve (gently) alerted small business owners that they need to jump on the mobile bandwagon and develop a mobile site (or have plans to do so very soon).

Now, let’s talk specifics: here’s the anatomy of a strong mobile website. Continue reading “Anatomy of a Strong Mobile Website: 4 Things to Keep in Mind”

PPC for Small Businesses: What You Need to Know

Search Engine Advertising
If you’re a small business owner, then pay per click (PPC) advertising is something you’ve likely heard a lot about. So what is PPC, why does it matter, and what should you do about it? We turned to expert PPC consultant, Marcia Morgan, who has experience working with small business owners and providing guidance on achieving PPC nirvana.
Continue reading “PPC for Small Businesses: What You Need to Know”

Website Tips: Give Some Love to these Forgotten Pages

small business tips
No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love.

So now, it’s time to turn your attention to those “other” pages—ones that are easy to forget about, even though they are important.
Continue reading “Website Tips: Give Some Love to these Forgotten Pages”

Vimeo vs. YouTube: What You Need to Know

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It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include both? This post aims to answer those questions. Let’s get to it.

Continue reading “Vimeo vs. YouTube: What You Need to Know”

The Secret Sauce to Using Customer FAQs in Your Content Marketing

About pages for websites tell stories
You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.
Continue reading “The Secret Sauce to Using Customer FAQs in Your Content Marketing”

Website Tips: Is Your Contact Page Working Hard Enough?

Tips for Keeping Data SafeAfter the home page, the contact page is often one of the most viewed pages on a business website. It makes sense, since people are often looking for a phone number, address, or other contact info. But this leads to a question: how compelling is your contact page? Is it just a form, phone number, and little else? If you said yes, then you’re wasting precious viewing time.

Here’s how to take your contact page from blah, blah, blah to totally compelling.
Continue reading “Website Tips: Is Your Contact Page Working Hard Enough?”