Using content to drive targeted traffic is one of the main goals of search and content marketing strategies. There are marketers who are interested only in doing what’s enough to pass off as a good job, but clients are more interested in quantifying how organic search marketing is driving conversions (read, revenues).
Given these trends, marketers are becoming more interested in how best to convert traffic from organic search, which is the next natural step following organic SEO strategy. For bigger structured organizations, search marketers will probably pair with team members that have various specialized skills to design effective landing pages. In smaller organizations however, marketers must rely on their knowledge and a few tools to do the same.
Learn how organic SEO and content marketers can effect traffic conversion by analyzing, understanding and leveraging page-level metrics, options and testing.
Continue reading “Content and Organic Optimization to Drive Landing Page Conversions”
Today, every business—large and small—needs to have a website. But not just any website; it should be one that’s easy for visitors to use.
So let’s talk about web usability. What should small business owners keep in mind as they launch a new site or revamp their existing one?
We turned to our in-house web usability experts, Amsterdam Printing’s User Experience (UX) team. The team consists of smart, creative people who work hard to make sure the Amsterdam website looks and runs great.
Below, you’ll find a Q&A with team members. Continue reading “Web Usability 101: A Helpful Q&A”
Over the last year and a half, we’ve (gently) alerted small business owners that they need to jump on the mobile bandwagon and develop a mobile site (or have plans to do so very soon).
Now, let’s talk specifics: here’s the anatomy of a strong mobile website. Continue reading “Anatomy of a Strong Mobile Website: 4 Things to Keep in Mind”
If you’re a small business owner, then pay per click (PPC) advertising is something you’ve likely heard a lot about. So what is PPC, why does it matter, and what should you do about it? We turned to expert PPC consultant, Marcia Morgan, who has experience working with small business owners and providing guidance on achieving PPC nirvana.
Continue reading “PPC for Small Businesses: What You Need to Know”
No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love.
So now, it’s time to turn your attention to those “other” pages—ones that are easy to forget about, even though they are important.
Continue reading “Website Tips: Give Some Love to these Forgotten Pages”
It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include both? This post aims to answer those questions. Let’s get to it.
Continue reading “Vimeo vs. YouTube: What You Need to Know”
You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.
Continue reading “The Secret Sauce to Using Customer FAQs in Your Content Marketing”