Summer Drinkware That’s Sure to Sizzle

enjoy vacations in luxury hotel with swimming pool
It’s time to stock up on cool summer drinkware that looks great while promoting your business at the same time. Here are some of our top picks for the season.
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Posted in Advertising, Amsterdam Printing, Branding, Customer Relations, Employee Relations, Promotional Products, Small Business Marketing, Small Business Resource | 2 Comments

PPC for Small Businesses: What You Need to Know

Search Engine Advertising
If you’re a small business owner, then pay per click (PPC) advertising is something you’ve likely heard a lot about. So what is PPC, why does it matter, and what should you do about it? We turned to expert PPC consultant, Marcia Morgan, who has experience working with small business owners and providing guidance on achieving PPC nirvana.
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Posted in Advertising, Content Marketing, Small Business Marketing, Small Business Resource, Web Marketing | 3 Comments

Interpreting Your Customer Surveys: 8 Things to Keep in Mind


Group Of Happy Multi-Ethnic Business People Holding The Word Fee

You’ve just conducted a bunch of customer surveys. Score! Now you need to interpret the results and figure out what actions to take next. Here’s what to keep in mind as you dig in.
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Posted in Customer Relations, Small Business Marketing, Small Business Resource | Leave a comment

Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content

Writing Engaging Product Descriptions

If you’ve been producing content for a while now, you’ve likely developed a deep arsenal of blog posts. But what should you do if some of this content needs updating?

Not all content is evergreen, but that doesn’t mean you should only market it once and then forget about it. Here’s a strategy for updating and repurposing your existing blog content.
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Posted in Content Marketing, Small Business Marketing, Small Business Resource | Leave a comment

Fore! It’s Time to Stock up on Promotional Golf Products

Long Putt
Spring has sprung, which means everyone will be hitting the links soon, if they haven’t already. Whether you need to network with colleagues, host a charity event, or woo a VIP prospect, the golf course is the perfect locale for all of the above (and more), which means you can never have too many golf-related promotional products on hand. Here are some of our favorites.
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What Flash Mobs Can Teach Us about Audience Engagement

No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below.

These events are cool and fun, but they can also teach business owners a lot about audience engagement. Here are five important strategies you can learn from flash mobs.
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Posted in Brand Awareness, Case Studies, Customer Relations, Fun Stuff, Ideas, Small Business Marketing, Small Business Resource | Leave a comment

10 Ways to Grow Your Email Newsletter List

SMS on brick seamless wall
You’d love to have more eyeballs reading your email newsletter every month, but you just don’t know how to get them. Here are ten strategies for growing that all-important email list.
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Posted in Brand Awareness, Content Marketing, Email Marketing, Small Business Marketing, Small Business Resource | Leave a comment