Tick tock, tick tock. Have you given any thought to marketing your business next year?
Marketing plan development can feel like a daunting task, but if you approach it knowing there’s no one-size-fits-all solution, then that should help ease some of the stress. Taking the time to think about it now (as opposed to January) will also help.
Continue reading “Supercharge Your Marketing Plan for 2016”
Following the biggest names on social media can be fun, but you can also learn marketing strategies from these social media rock stars, including what to do…and what not to do.
Here’s the scoop.
Continue reading “4 Marketing Strategies You Can Learn from Social Media Rock Stars”
Workplace wellness is a hot topic, and for good reason. Because we spend so many of our waking hours at work or dealing with work (even when we’re not physically in the office), creating a workplace environment that fosters wellness makes sense. The problem, however, is that creating an effective program isn’t easy or as straightforward as you might think. Continue reading “7 Tips for Fostering Workplace Wellness”
We asked small business owners to share their strategies for motivating their sales teams. What sales incentives do they offer? How do they keep team members engaged and enthused? How do they help those who are struggling?
The biggest surprise? Money isn’t always the best motivational method. Sure, at the end of the day, we all need to pay the mortgage. But that doesn’t mean the almighty dollar is the only way to motivate your sales team.
Here are some other ideas to consider.
Continue reading “Sales Incentives: How Real Business Owners Motivate Their Teams”
At Amsterdam Printing, we love talking about the different promotional products you can use to advertise your business. But how do you decide which product is The One?
Here are some tips for choosing the perfect promotional product.
Continue reading “How to Choose the Perfect Promotional Product for Your Business”
Most of us have probably heard this marketing adage: it costs less to sell to existing customers than it does to sell to prospects.
It makes sense when you stop and think about it. After all, our existing customers already know what to expect from us. They’ve experienced our products/services. If their experiences were good ones, these customers would probably be happy to buy from us again. In other words, good experiences lead to greater customer loyalty. And greater customer loyalty leads to increased sales.
So how can you create better experiences that will make for happier customers? Consider these six smart strategies for building customer loyalty.
Continue reading “6 Smart Strategies for Building Customer Loyalty”