Supercharge Your Marketing Plan for 2016

marketing
Tick tock, tick tock. Have you given any thought to marketing your business next year?

Marketing plan development can feel like a daunting task, but if you approach it knowing there’s no one-size-fits-all solution, then that should help ease some of the stress. Taking the time to think about it now (as opposed to January) will also help.
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7 Tips for Fostering Workplace Wellness

Employee Wellness Programs

Workplace wellness is a hot topic, and for good reason. Because we spend so many of our waking hours at work or dealing with work (even when we’re not physically in the office), creating a workplace environment that fosters wellness makes sense. The problem, however, is that creating an effective program isn’t easy or as straightforward as you might think. Continue reading “7 Tips for Fostering Workplace Wellness”

Sales Incentives: How Real Business Owners Motivate Their Teams

motivation
We asked small business owners to share their strategies for motivating their sales teams. What sales incentives do they offer? How do they keep team members engaged and enthused? How do they help those who are struggling?

The biggest surprise? Money isn’t always the best motivational method. Sure, at the end of the day, we all need to pay the mortgage. But that doesn’t mean the almighty dollar is the only way to motivate your sales team.

Here are some other ideas to consider.
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6 Smart Strategies for Building Customer Loyalty

asking customers for testimonials
Most of us have probably heard this marketing adage: it costs less to sell to existing customers than it does to sell to prospects.

It makes sense when you stop and think about it. After all, our existing customers already know what to expect from us. They’ve experienced our products/services. If their experiences were good ones, these customers would probably be happy to buy from us again. In other words, good experiences lead to greater customer loyalty. And greater customer loyalty leads to increased sales.

So how can you create better experiences that will make for happier customers? Consider these six smart strategies for building customer loyalty.
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