9 Tips for Getting More Retail Foot Traffic (Think Beyond Sales)

Marketing Takeaways from Techie Press Conferences
Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors.

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Posted in Advertising, Branding, Customer Relations, Event Planning, Fun Stuff, Ideas, Sales Strategies, Small Business Marketing, Small Business Resource | Leave a comment

Vendor Relations: WOW with These Promotional Products

Customer Appreciation Ideas - thanks

We often talk about awesome promotional products you can give your customers, prospects, and employees. But what about those unsung heroes we encounter every day: the FedEx guy, the accountant who comes in once a quarter, the IT team you outsource to?

Yes, we’re talking about all the wonderful vendors who play a role, however small, in keeping your business going. It’s important to take the time to thank them. Here are some thoughtful promotional products you can offer along with your gratitude.
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Posted in Advertising, Amsterdam Printing, Branding, Promotional Products, Small Business Marketing, Small Business Resource | 2 Comments

10 Product Photography Tips for Increased Sales

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Just last week, we provided business headshot tips. Now, let’s discuss product photos.

Your product photos need to sell, sell, sell, which is why you shouldn’t consider product photography as simply one more thing on your never-ending to-do list. Be thoughtful in your approach. Here’s how.
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Vimeo vs. YouTube: What You Need to Know

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It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include both? This post aims to answer those questions. Let’s get to it.

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Posted in Branding, Content Marketing, Small Business Marketing, Small Business Resource, Web Marketing | 1 Comment

Say Cheese! 11 Helpful Business Headshot Tips

Portrait Beauty Product Shop Manager

Whether you’re getting a business headshot for yourself, your employees, or both, it’s important to keep some things in mind before you say cheese. Here’s what you need to know.
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Posted in Employee Relations, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Leave a comment

Where Happiness Lives: Amsterdam Printing’s Promise to You

7K0A0032Here at Amsterdam Printing, we like making people happy—really, really happy. Of course, happiness comes in so many different forms. For some people, it’s the ease of ordering. For others, it’s receiving friendly customer service. And still for other folks, it’s having an awesome promotional product that helps them build their brand. Whatever your form of happiness is, it’s our goal to serve it up every single day.

Do you want to know what makes us happy? When people share their happiness regarding…
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3 Types of Visual Content You Should be Using

Content Marketing 101
Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling statistics regarding visual content, including the fact that visuals are processed by the brain 60,000 times faster than text (yes, you read that right).

Visual content is also incredibly shareable—which is important in our social online world—and it can have a huge impact on conversion rates. It’s been proven that visual content can generate more views, bring more inbound links, and increase follower/subscriber rates.

Sounds good, right? But what sort of visual content should your business use? Here are three types you should add to your marketing mix ASAP.
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Posted in Branding, Content Marketing, Small Business Marketing, Small Business Resource, Social Media | Leave a comment