Do you feel you’re drowning in tweets or your Facebook newsfeed? Do you cringe when people talk about the newest social platform? Do you hate terms like “social engagement”? Do you follow social media best practices, but still feel stressed about it all the time? Do you long for the good old days when all your phone did was make calls?
You, my friend, are likely suffering from social media burnout. Here’s how to work through it before you throw your computer or smartphone out the window.
1. Downgrade the amount of time you spend on social media. It’s easy to get sucked into the social vortex, where time warps and suddenly you look up at the clock and realize you’ve wasted half a day.
If you find that’s been happening to you, then it’s time for a little social media detox. Limit your social activity to 15-20 minutes during the business day for the next couple of weeks. If it makes it easier, schedule the time into your calendar and abide by it. If you don’t trust yourself, use one of the many apps available that will block whatever sites you tell it to. Sometimes a little away time for a couple of weeks is all that you need in order to re-charge.
2. Limit the number of social platforms you use for business. Big brands can afford to be on every social media platform under the sun, even the ones that don’t deliver the biggest ROI, because they have armies of worker bees dedicated to running each platform. That’s not the case for the small business owner.
Be ruthlessly strategic in your approach. Determine the two or three social platforms that deliver the greatest ROI and/or are where the majority of your customers hang out. Then, limit your activity to only those platforms. That doesn’t mean at some point in the future you can’t add on another platform, but for now, be realistic and focused.
3. Know when to delegate internally. There’s no rule saying that you need to manage all the social accounts. In fact, if you own the business and you have employees, then it shouldn’t be up to only you. Spread the social media love. Hand off the work to your marketing team or a social-savvy employee you trust.
4. Know when delegating internally isn’t enough. Maybe you’re a solopreneur or your staff is just too busy to take on another task. If that’s the case, consider outsourcing your social media activities to a third party, but make sure the person is competent.
5. Make sure there are times when you unplug from social media altogether. Whether you declare one weekend a month social-media free or you don’t look at social at all during days off, holidays, and vacations (or all of the above), just make sure you’ve created space in your life that’s a social media-free zone.
6. If you’re feeling burned out in other areas of your business, not just social media, you might be dealing with a larger issue. Social media burnout could be just that, but if you’re feeling burned out in general, then you might want to consider talking to a small business coach, a business mentor, or a close colleague.
How do you combat social media burnout? Share your strategies in the comments.