photo credit Alan Carrillo on Unsplash
There is no denying the promo power and popularity of drinkware. 53% of US consumers own promotional drinkware, and half of those consumers use their drinkware 2-3 times a week or more. 
Staying in touch with the latest trends is a surefire way to make a great impression while promoting your brand message. Here are the newest innovations in drinkware you won’t want to miss.
Double wall vacuum insulation has been popular for years as the best way to keep beverages at just the right temperature, but this technology isn’t just for traditional travel mugs anymore. Look for stainless steel bottles in bright colors, sleek tumblers and even can coolers that insulate in style.
Adding unexpected materials like metal and wood to traditional drinkware gives it a distinctive look and can elevate brand perception. Dual materials are eye-catching and can help highlight a logo or message to draw extra attention to your brand.
Hydration is Key
As the “Live Fit” trend continues to grow, more and more people are looking for high-quality gear with added functionality. Sport bottles with double wall insulation help keep water cooler longer and are specially designed with athletes in mind. Water bottles with additional elements like Bluetooth® speakers, misters and infusers help enhance workouts for peak performance.
Mix & Match Colors
Youthful color palettes are all the rage and mixing bright colors together adds an expressive personality to almost anything – even drinkware! Tumblers with different color options for lids and liners add another layer of customization options so brands can truly express themselves.
What to look for next in promotional drinkware:
- Tumblers and sport bottles with copper vacuum insulation for an added layer of temperature retention.
- Mugs with dual finishes (like a matte outer and glossy inner) and metallic imprints.
- Social media-worthy patterns like marble and pastel colors like mint and pale pink.
- Metallic imprints, especially on dark colors and matte finishes.
 ASI Impressions Study
Thank you to Carrie Lewis, Marketing Communication Specialist and the team at BIC Graphic for contributing this article.