Make life sweeter for you and your customers on World Chocolate Day!
Did you know that July 7 is World Chocolate Day? According to tradition, chocolate was first introduced in Europe on July 7, 1550, probably in Spain after the explorer Cortes brought the delicacy back from Mexico, and it was love at first taste.
Today chocolate is widely regarded as the king of all confections. No Christmas or Easter celebration would be complete without it, and on Valentine’s Day it ranks as one of our favorite gifts to express love and affection.
Here are a few fun facts to get you in the World Chocolate Day spirit — and to share with your customers:
- Cacao tree cultivation dates back to the Mayans, who used it to brew ceremonial drinks and even used the beans as currency.
- The majority of cacao trees grow within 20 degrees north or south of the equator.
- During the American Revolutionary War, soldiers were sometimes paid in chocolate.
- Dark chocolate is loaded with health-boosting minerals, including iron, magnesium, and potassium.
- The chocolate chip cookie was invented in 1937 by Ruth Wakefield, proprietor of the “Toll House Inn.”
- Every year, Americans spend $16 billion on chocolate … and eat 2.8 billion pounds of it.
- White chocolate isn’t actually chocolate — it’s made from cocoa butter.
No doubt about it — chocolate is a special treat, and smart marketers understand that when you give customers chocolate, you know they’ll feel appreciated.
Here are a few sweet ideas to help you build buzz for your brand on World Chocolate Day:
- Give a Belgian chocolate bar, branded with your name and logo, to every customer who visits your location on July 7.
- Surprise your very best customers with a premium gift like a box of sea-salt caramel chocolates, or a chocolate-themed gift set.
- Invite your social media followers to share their favorite chocolate indulgences, tagging your page and using the hashtag #WorldChocolateDay.
- Restaurants and cafes can offer a free chocolate dessert — or a chocolate coin — to guests who visit on July 7 and mention that it’s World Chocolate Day.
- Create a fun chocolate trivia quiz (using a free quiz creation tool like Typeform) and invite your social media followers to test their “chocolate IQ.”
- If your business is local, share a list of the best “chocolate destinations” — spots where you can get the best chocolate ice cream, the best chocolate cake, etc. — in your area.
- Remember to share the love with your employees! Surprise each team member by having a bag of Belgian chocolate hearts waiting for them when they arrive at work on July 7.
And don’t forget one of the sweetest ways to celebrate World Chocolate Day — treating yourself to your favorite chocolate indulgence!