![\"prince](\"https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2017\/09\/prince-love-symbol-number-2-pantone-color.jpg\")
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When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant \u201cLove Symbol #2\u201d is a tribute to Prince\u2019s long-time association with the color purple, particularly his 1984 film Purple Rain<\/em> and its Academy Award\u2013winning soundtrack.<\/p>\n Studies have demonstrated a powerful connection between color and the brain\u2019s processes around memory, mood, and judgment. Some are personal (such as evoking memories of childhood on seeing a house the same color as the one you grew up in), and some are more universal (such as the color yellow\u2019s ability to lift one\u2019s mood).<\/p>\n Brand marketers have long been aware of the power of color in establishing positive connotations. Banks use the color blue, for example, because it implies trustworthiness, while many kids\u2019 brands use red and yellow because of their energetic qualities.<\/p>\n Even if you\u2019ve already established a brand palette for your company, you can play with different colors to lend a boost of energy to specific campaigns. Whether you\u2019re raising funds for charity or launching a new product or service, color can give your campaign an identity all its own and make a lasting impression with current and prospective customers.<\/p>\n Our brains are hard-wired to connect colors to different moods, perspectives, and qualities, such as<\/p>\n As you plan your next marketing campaign, put some thought into the kind of impression you want to make, and consider color choices that support your creative direction.<\/p>\n Ever since AIDS\/HIV ribbons first appeared in the 1990s, individuals and organizations have used color as symbols for specific causes, such as<\/p>\n If your campaign involves fundraising or lending in-kind support to a cause, do some research and find out if there\u2019s an established color associated with it.<\/p>\n Once you\u2019ve selected one or more colors for your campaign, start exploring ways to put them to use. Here are a few ideas to get you started:<\/p>\n When it comes to making a lasting impression and building a memorable campaign, color can be a marketer\u2019s best friend. By choosing a unique color palette and using it strategically, you can tap into the power of color to attract new customers, re-engage existing ones, and ensure that your campaign reaches its full potential.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant \u201cLove Symbol #2\u201d is a tribute to Prince\u2019s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award\u2013winning soundtrack.<\/p>\n","protected":false},"author":7787,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-12837","post","type-post","status-publish","format-standard","hentry","category-small-business-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/posts\/12837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/users\/7787"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/comments?post=12837"}],"version-history":[{"count":9,"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/posts\/12837\/revisions"}],"predecessor-version":[{"id":14956,"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/posts\/12837\/revisions\/14956"}],"wp:attachment":[{"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/media?parent=12837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/categories?post=12837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/tags?post=12837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Tapping Into Color Meanings<\/h2>\n
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Using Colors for Symbolism and Causes<\/h2>\n
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Using Your Campaign Colors<\/h2>\n
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![\"campaign](\"https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2017\/09\/campaign-giveaways-kit.png\")
<\/a>Create social media banners announcing your initiative and featuring your campaign logo and colors.<\/li>\n