{"id":13877,"date":"2020-02-10T09:00:07","date_gmt":"2020-02-10T14:00:07","guid":{"rendered":"https:\/\/www.amsterdamprinting.com\/blog\/?p=13877"},"modified":"2026-04-29T13:38:29","modified_gmt":"2026-04-29T17:38:29","slug":"10-tried-and-true-promo-ideas-for-banks-and-financial-services","status":"publish","type":"post","link":"https:\/\/www.amsterdamprinting.com\/blog\/2020\/02\/10\/10-tried-and-true-promo-ideas-for-banks-and-financial-services\/","title":{"rendered":"10 Tried-and-True Promo Ideas for Banks and Financial Services"},"content":{"rendered":"<p style=\"text-align: left;\"><em>Updated: 8\/8\/2024<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14737\" src=\"https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/Header.jpg\" alt=\"Promo Items for Banks\" width=\"1200\" height=\"798\" srcset=\"https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/Header.jpg 1200w, https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/Header-300x200.jpg 300w, https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/Header-1024x681.jpg 1024w, https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/Header-768x511.jpg 768w, https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/Header-668x445.jpg 668w, https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/Header-100x67.jpg 100w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Let&#8217;s face it,\u00a0the world of finance can sometimes feel a bit &#8230; uninspiring.\u00a0But attracting new customers and keeping existing ones happy doesn&#8217;t have to be a snoozefest. Here&#8217;s where promotional products,\u00a0also known as &#8220;swag,&#8221; come in as your secret weapon!\u00a0Think beyond boring brochures \u2013 we&#8217;re talking about cool,\u00a0useful personalized items that become walking billboards for your bank and build brand loyalty in a fun way.<\/p>\n<p><strong>The Science Behind the Swag<\/strong><\/p>\n<p>Ever wonder why that free pen with your bank&#8217;s logo keeps hanging around your desk?\u00a0It&#8217;s not magic (although that custom stress ball might make you think it is!).\u00a0Promotional products work because they tap into the power of\u00a0brand recognition\u00a0and\u00a0positive reinforcement.\u00a0Studies show that:<\/p>\n<ul>\n<li>74% of people remember the advertiser of a promotional product they receive.<\/li>\n<li>People keep promotional products for an average of eight months.<\/li>\n<li>Promotional products generate an average cost per impression of just 5 cents, making them a highly cost-effective marketing tool.<\/li>\n<\/ul>\n<p><strong>Source:<\/strong> Promotional Products Association International (PPAI)<\/p>\n<p>Basically,\u00a0every time a customer uses that <a href=\"https:\/\/www.amsterdamprinting.com\/c\/custom-tote-bags?id=1422\" target=\"_blank\" rel=\"noopener\">handy tote bag<\/a> or sips from their custom mug,\u00a0they&#8217;re subconsciously reminded of your awesome bank.\u00a0It&#8217;s a win-win!<\/p>\n<p><strong>Top 10 <\/strong><strong>Bank Promotional Items<\/strong><\/p>\n<p>Now,\u00a0let&#8217;s get creative!\u00a0Here are some <a href=\"https:\/\/www.amsterdamprinting.com\/c\/bank-promotional-items?id=2179\" target=\"_blank\" rel=\"noopener\">bank promotion ideas<\/a> categorized by where your customers will use these awesome items:<\/p>\n<p><strong>For the Office<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14738\" src=\"https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/image-1.jpg\" alt=\"Promo Items for the Office\" width=\"673\" height=\"448\" srcset=\"https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/image-1.jpg 673w, https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/image-1-300x200.jpg 300w, https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/image-1-668x445.jpg 668w, https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/image-1-100x67.jpg 100w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/p>\n<ol>\n<li><strong><a href=\"https:\/\/www.amsterdamprinting.com\/c\/business-card-holders?id=46\" target=\"_blank\" rel=\"noopener\">Logo Business Cards and Card Holders<\/a>: <\/strong>Professional-looking business cards and card holders featuring your bank&#8217;s logo are a practical giveaway for new account holders or attendees at financial workshops.<\/li>\n<li><strong><a href=\"https:\/\/www.amsterdamprinting.com\/c\/custom-notebooks?id=2190\" target=\"_blank\" rel=\"noopener\">Custom Journals<\/a>: <\/strong>Personalized journals with helpful financial tips or budgeting worksheets are a valuable tool for customers who are serious about managing their money.<\/li>\n<li><strong><a href=\"https:\/\/www.amsterdamprinting.com\/c\/presentation-folders?id=242\" target=\"_blank\" rel=\"noopener\">Branded Document Folders<\/a>: <\/strong>Offer sturdy, custom document folders to help customers keep their financial paperwork organized.<\/li>\n<li><strong><a href=\"https:\/\/www.amsterdamprinting.com\/c\/custom-pens?id=3\">Custom Pens<\/a>: <\/strong>High-quality promotional pens printed with your bank&#8217;s logo are a classic promotional item that&#8217;s always appreciated.<\/li>\n<\/ol>\n<p><strong>For the Home<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14739\" src=\"https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/image-2.jpg\" alt=\"Promo Items for the Home\" width=\"673\" height=\"448\" srcset=\"https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/image-2.jpg 673w, https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/image-2-300x200.jpg 300w, https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/image-2-668x445.jpg 668w, https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2020\/02\/image-2-100x67.jpg 100w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/p>\n<ol start=\"5\">\n<li><strong><a href=\"https:\/\/www.amsterdamprinting.com\/c\/personalized-magnets?id=57\" target=\"_blank\" rel=\"noopener\">Personalized Magnets<\/a>:<\/strong> Create fridge magnets with your logo, financial tips, or fun messages to keep your brand at the forefront of your customers&#8217; minds.<\/li>\n<li><strong><a href=\"https:\/\/www.amsterdamprinting.com\/c\/personalized-drinkware?id=52\" target=\"_blank\" rel=\"noopener\">Custom Drinkware<\/a>: <\/strong>Mugs, tumblers, or water bottles imprinted with your bank&#8217;s logo are a practical and appreciated gift, especially for coffee or tea lovers.<\/li>\n<li><strong><a href=\"https:\/\/www.amsterdamprinting.com\/c\/calendars?id=1334\" target=\"_blank\" rel=\"noopener\">Custom Calendars<\/a>: <\/strong>Desk, wall or pocket calendars featuring important financial dates (e.g., tax deadlines) or beautiful images with your logo are functional and aesthetically pleasing.<\/li>\n<li><strong><a href=\"https:\/\/www.amsterdamprinting.com\/c\/housewares-kitchen-utensil-giveaways?id=1885\" target=\"_blank\" rel=\"noopener\">Housewares and Kitchen Utensils<\/a>: <\/strong>Consider giving away branded chip clips, jar openers, or other small kitchen tools to add a touch of practicality to your promotion.<\/li>\n<\/ol>\n<p><strong>For the Car<\/strong><\/p>\n<ol start=\"9\">\n<li><strong><a href=\"https:\/\/www.amsterdamprinting.com\/c\/promotional-flashlights?id=37\" target=\"_blank\" rel=\"noopener\">Branded Flashlights<\/a>: <\/strong>Flashlights with your logo are useful and can be a lifesaver during emergencies, leaving a positive impression on your customers.<\/li>\n<li><strong><a href=\"https:\/\/www.amsterdamprinting.com\/c\/custom-keychains?id=54\" target=\"_blank\" rel=\"noopener\">Promotional Keychains<\/a>: <\/strong>Custom keychains are another classic and functional promotional item. Consider incorporating a bottle opener or another useful feature to make them stand out.<\/li>\n<\/ol>\n<p><strong>Bonus Promo Idea: <\/strong><a href=\"https:\/\/www.amsterdamprinting.com\/c\/promotional-apparel?id=6\" target=\"_blank\" rel=\"noopener\">Branded Apparel<\/a><strong>!<\/strong><\/p>\n<p>Custom t-shirts,\u00a0hats,\u00a0or other clothing items featuring your bank&#8217;s logo aren&#8217;t just for employees!\u00a0Offer them as contest prizes, wear them at community events,\u00a0or even hand them out to new account holders.\u00a0They create a sense of community and keep your brand visible wherever your customers go.<\/p>\n<p><strong>Pro-Tips for Picking the Perfect Promo<\/strong><\/p>\n<p>Want to make your next promotion a smash hit?\u00a0Here are some pro-tips for picking the perfect bank giveaways:<\/p>\n<ul>\n<li><strong>Quality Matters: <\/strong>Investing in high-quality products reflects well on your brand.\u00a0Skip the flimsy stuff!<\/li>\n<li><strong>Know Your Audience: <\/strong>Choose items that are relevant and useful to your target customers.<\/li>\n<li><strong>Don\u2019t forget the Design: <\/strong>Make sure your logo is clear and visually appealing on all promotional items.<\/li>\n<li><strong>Think Outside the Box: <\/strong>While classics work, consider unique items that will truly grab attention.<\/li>\n<\/ul>\n<p><strong>Make Your Swag Part of a Bigger Strategy<\/strong><\/p>\n<p>Promotional products are powerful,\u00a0but they work best when part of a comprehensive marketing plan.\u00a0Here&#8217;s how to supercharge your strategy:<\/p>\n<ul>\n<li><strong>Run contests and giveaways: <\/strong>Offer branded merchandise as prizes for social media contests or financial literacy quizzes.<\/li>\n<li><strong>Partner with local businesses: <\/strong>Co-brand promotional items with local businesses you support to broaden your reach.<\/li>\n<li><strong>Use your website as a platform: <\/strong>Offer exclusive promotional items to those who sign up for your newsletter or open new accounts online.<\/li>\n<\/ul>\n<p>By strategically integrating promotional merchandise into your marketing mix, you&#8217;re not just giving stuff away, you&#8217;re building a community of loyal customers who see your bank as more than just an account number. They see you as their trusted financial partner, their go-to for all things money. Now that&#8217;s some serious brand love!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated: 8\/8\/2024 Let&#8217;s face it,\u00a0the world of finance can sometimes feel a bit &#8230; uninspiring.\u00a0But attracting new customers and keeping existing ones happy doesn&#8217;t have to be a snoozefest. Here&#8217;s where promotional products,\u00a0also known as &#8220;swag,&#8221; come in as your secret weapon!\u00a0Think beyond boring brochures \u2013 we&#8217;re talking about cool,\u00a0useful personalized items that become walking [&hellip;]<\/p>\n","protected":false},"author":7795,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[233,10],"tags":[],"class_list":["post-13877","post","type-post","status-publish","format-standard","hentry","category-fun-stuff","category-small-business-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"As a small community bank, credit union, or financial services organization, competing with large national enterprises can seem like an uphill battle.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta 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