{"id":3750,"date":"2013-04-25T08:00:49","date_gmt":"2013-04-25T12:00:49","guid":{"rendered":"http:\/\/blog.amsterdamprinting.com\/?p=3750"},"modified":"2026-04-29T13:24:19","modified_gmt":"2026-04-29T17:24:19","slug":"employees-help-promote-your-business","status":"publish","type":"post","link":"https:\/\/www.amsterdamprinting.com\/blog\/2013\/04\/25\/employees-help-promote-your-business\/","title":{"rendered":"5 Things Your Employees Can Do to Help Promote Your Business"},"content":{"rendered":"<p><em>Updated: 3\/19\/2025<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15085\" src=\"https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2013\/04\/Header.jpg\" alt=\"5 Things Your Employees Can Do to Help Promote Your Business\" width=\"1920\" height=\"1276\" \/><\/p>\n<p>Employees can be a company\u2019s most powerful\u2014and authentic\u2014brand advocates when they feel valued, informed, and supported.<span style=\"font-size: 1rem;\"> By fostering a positive workplace culture and equipping teams with the right tools, businesses can encourage organic brand promotion without forcing extra work. From social media engagement and branded swag to referral programs and conversational networking, this guide explores practical, respectful ways to empower employees to confidently share and promote their company.<\/span><\/p>\n<p><strong>First Things First: Build a Solid Foundation<\/strong><\/p>\n<p>Before we dive into specific ways to promote business, let\u2019s make sure your foundation is rock solid. Your employees will only genuinely support your business if they feel appreciated and heard. Here\u2019s how to create that environment:<\/p>\n<ul>\n<li><strong>Listen Actively<\/strong>: Address concerns quickly and fairly, and show that you truly care about your employees\u2019 well-being.<\/li>\n<li><strong>Encourage Feedback<\/strong>: Create an environment where employees can pitch ideas and feel valued for their input. If their idea leads to increased sales, reward them!<\/li>\n<li><strong>Foster a Welcoming Culture<\/strong>: Whether it\u2019s a casual conversation with the boss or an open-floor layout, ensure your employees feel like they belong and have a voice.<\/li>\n<li><strong>Share the Wealth<\/strong>: Bonuses, recognition, or even a thoughtful thank-you gift can go a long way in making employees feel valued.<\/li>\n<li><strong>Keep Them Informed<\/strong>: From product launches to new initiatives, make sure everyone is up-to-date and feels confident talking about your business.<\/li>\n<li><strong>Provide the Tools<\/strong>: Offer employees the resources they need \u2014 whether it\u2019s sales brochures, product info, or helpful training \u2014 to make it easy for them to share knowledge with others.<\/li>\n<li><strong>Respect Their Time<\/strong>: While encouraging off-hours promotion is great, never require it. Your team already gives you their best during work hours; respect their personal time.<\/li>\n<\/ul>\n<p>Now, let\u2019s explore five simple, effective ways to promote a company \u2014 without your employees feeling like they\u2019re working overtime.<\/p>\n<ol>\n<li><strong> Let Them Link Up on Social Media<\/strong><\/li>\n<\/ol>\n<p>Every employee is connected to a network of people \u2014 people who could be potential customers. Encourage them to link their personal social media profiles to your company\u2019s accounts. Here\u2019s how:<\/p>\n<ul>\n<li>Have your team add your company to their LinkedIn profiles (and follow your LinkedIn page). Encourage them to engage with your company\u2019s posts by liking, commenting, and sharing updates.<\/li>\n<li>You can also suggest they update their social media bios or \u201cAbout\u201d sections on platforms like Twitter, Instagram, and Facebook to include a link to your website.<\/li>\n<\/ul>\n<p><strong>Pro Tip<\/strong>: Make it easy! Provide a step-by-step guide (or tutorial video) to walk your employees through linking their profiles and engaging on social media. And if there\u2019s a specific product launch or news you want them to share, provide pre-written posts, tweets, and hashtags to make the process quick and simple.<\/p>\n<ol start=\"2\">\n<li><strong> Provide Branded Swag and Apparel<\/strong><\/li>\n<\/ol>\n<p>Want your employees to promote your business in public? Help them do it in style with promotional products. Consider providing:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.amsterdamprinting.com\/c\/personalized-drinkware?id=52\" target=\"_blank\" rel=\"noopener\"><strong>Personalized Drinkware<\/strong><\/a>: Custom mugs, tumblers, and water bottles featuring your logo are practical, durable, and highly visible.<\/li>\n<li><a href=\"https:\/\/www.amsterdamprinting.com\/c\/custom-pens?id=3\" target=\"_blank\" rel=\"noopener\"><strong>Custom Pens<\/strong>:<\/a> A classic, functional way to promote your brand.<\/li>\n<li><a href=\"https:\/\/www.amsterdamprinting.com\/c\/promotional-apparel?id=6\" target=\"_blank\" rel=\"noopener\"><strong>Promotional Apparel<\/strong><\/a>: Branded t-shirts, hoodies, or hats can be great conversation starters.<\/li>\n<li><a href=\"https:\/\/www.amsterdamprinting.com\/c\/bags-and-totes?id=47\" target=\"_blank\" rel=\"noopener\"><strong>Custom Bags &amp; Totes<\/strong><\/a>: Perfect for commuting or grocery shopping, offering a daily reminder of your brand.<\/li>\n<li><a href=\"https:\/\/www.amsterdamprinting.com\/c\/custom-notebooks?id=2190\" target=\"_blank\" rel=\"noopener\"><strong>Branded Notebooks<\/strong><\/a>: Handy and stylish for meetings or remote work.<\/li>\n<li><a href=\"https:\/\/www.amsterdamprinting.com\/c\/calendars?id=1334\" target=\"_blank\" rel=\"noopener\"><strong>Custom Calendars<\/strong><\/a>: A practical, year-round way to keep your brand visible.<\/li>\n<\/ul>\n<p>When employees wear branded apparel or use company-branded products, they\u2019re essentially walking billboards for your business \u2014 without even trying.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15087 size-full\" src=\"https:\/\/www.amsterdamprinting.com\/blog\/wp-content\/uploads\/2013\/04\/image-1.jpg\" alt=\"5 Things Your Employees Can Do to Help Promote Your Business Promotional Products\" width=\"673\" height=\"445\" \/><\/p>\n<ol start=\"3\">\n<li><strong> Tap into Sponsorships and Local Events<\/strong><\/li>\n<\/ol>\n<p>Encourage employees to share the love by sponsoring local events or causes that align with your company\u2019s values. Whether it\u2019s a charity walk, a kids\u2019 sports team, or a community fundraiser, the visibility you\u2019ll get in return is invaluable.<\/p>\n<p><strong>Pro Tip<\/strong>: Offer your employees branded sponsorship gear (think logoed hats, shirts, or banners) to wear or display at these events. It\u2019s a win-win for both them and your business!<\/p>\n<ol start=\"4\">\n<li><strong> Introduce Employee-Exclusive Referral Programs<\/strong><\/li>\n<\/ol>\n<p>Who doesn\u2019t love a good deal? Incentivize employees to help promote your products or services to their network by offering them exclusive discounts. For example:<\/p>\n<ul>\n<li>Create\u00a0<strong>unique promo codes <\/strong>that employees can share with family and friends (and even post on social media).<\/li>\n<li>Run a\u00a0<strong>\u201cfriends &amp; family\u201d sale <\/strong>with discounts on popular items like custom notebooks or promotional drinkware.<\/li>\n<\/ul>\n<p><strong>Incentive Idea<\/strong>: Track sales brought in through each employee\u2019s code, and offer rewards for the top performers \u2014 whether it\u2019s a cash bonus, extra time off, or a special gift like a branded backpack.<\/p>\n<ol start=\"5\">\n<li><strong> Provide Networking \u201cConversation Starters\u201d<\/strong><\/li>\n<\/ol>\n<p>Help your employees turn every casual conversation into an opportunity to promote your business. Whether they\u2019re attending a wedding, a BBQ, or a networking event, make sure they know how to casually share what your company is about. Here\u2019s how to make it easy:<\/p>\n<ul>\n<li><strong>Train Your Team<\/strong>: Provide a quick training session or guide on how to answer the classic \u201cSo, what do you do?\u201d question in a way that\u2019s engaging and non-salesy.<\/li>\n<li><strong>Equip Them with Talking Points<\/strong>: Have employees share exciting company news, like a recent product release or a successful project. Encourage them to mention it in everyday conversations.<\/li>\n<\/ul>\n<p><strong>Bonus Tip<\/strong>: Train your team on how to use conversational networking to expand their own professional circles too. It\u2019s a two-way street, and when they feel confident about talking about your company, they\u2019ll naturally do so more often.<\/p>\n<p><strong>Remote Employees? We\u2019ve Got You Covered<\/strong><\/p>\n<p>In today\u2019s remote and hybrid work environment, don\u2019t forget about employees who may not be in the office. Encourage them to share your business\u2019s social media posts, wear branded apparel during video calls, or even gift personalized drinkware or pens to clients and prospects they meet virtually. Don\u2019t forget to offer remote-friendly rewards, like digital gift cards, for employees who go above and beyond in spreading the word.<\/p>\n<p><strong>Building a Community of Brand Advocates<\/strong><\/p>\n<p>Your employees are your most valuable asset in promoting your business. By fostering a positive work environment and empowering them with the right tools, you can turn your team into a powerful force for brand growth.<\/p>\n<p><strong>WE WANT TO HEAR FROM YOU<\/strong><\/p>\n<p>What strategies have you found successful in engaging your employees as brand advocates? Share your experiences in the comments below!<\/p>\n<div>\n<h3>FAQs: Turning Employees Into Brand Advocates<\/h3>\n<h4>1. Why are employees effective brand advocates?<\/h4>\n<p>Employees are trusted voices within their personal and professional networks, making their recommendations more authentic and credible than traditional advertising.<\/p>\n<h4>2. How can companies encourage employees to promote the brand?<\/h4>\n<p>Companies can encourage advocacy by creating a supportive culture, keeping employees informed, offering branded tools, and making promotion easy\u2014not mandatory.<\/p>\n<h4>3. What role do promotional products play in employee advocacy?<\/h4>\n<p>Branded apparel, drinkware, bags, and office items allow employees to promote the brand naturally while going about their daily routines.<\/p>\n<h4>4. How can social media support employee brand promotion?<\/h4>\n<p>By linking employees\u2019 profiles to company pages and providing share\u2011ready content, businesses make it simple for employees to engage and amplify brand messages online.<\/p>\n<h4>5. Do employee referral programs actually work?<\/h4>\n<p>Yes. Referral programs with incentives like discounts, bonuses, or recognition motivate employees to share products or services with people they already trust.<\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why are employees effective brand advocates?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Employees are trusted voices within their personal and professional networks, making their recommendations more authentic and credible than traditional advertising.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How can companies encourage employees to promote the brand?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Companies can encourage advocacy by creating a supportive culture, keeping employees informed, offering branded tools, and making promotion easy rather than mandatory.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What role do promotional products play in employee advocacy?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Branded apparel, drinkware, bags, and office items allow employees to promote the brand naturally while going about their daily routines.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How can social media support employee brand promotion?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"By linking employees\u2019 profiles to company pages and providing share-ready content, businesses make it simple for employees to engage with and amplify brand messages online.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Do employee referral programs actually work?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. 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From social media engagement and branded swag to referral programs and conversational networking, this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[589],"tags":[],"class_list":["post-3750","post","type-post","status-publish","format-standard","hentry","category-managing-your-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/posts\/3750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/comments?post=3750"}],"version-history":[{"count":29,"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/posts\/3750\/revisions"}],"predecessor-version":[{"id":15694,"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/posts\/3750\/revisions\/15694"}],"wp:attachment":[{"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/media?parent=3750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/categories?post=3750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amsterdamprinting.com\/blog\/wp-json\/wp\/v2\/tags?post=3750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}