Americans love their pets, and they love products that keep their pets happy and healthy. In 2016 alone, pet industry spending in the United States hit a record high at $66.75 billion. 
Now that millennials are becoming the primary demographic of pet owners, it’s likely the trend will continue. Pet-related items make ideal promos for veterinarians, pet stores, trainers, groomers, and pet sitters. Pet promos can also work well for businesses in almost any industry, especially if you support rescues or other animal-related causes. Here are just a few ways you can get your brand in front of pet-loving customers and prospects — and create a positive association between your business and their furry friends.
Feeding time is a happy occasion in any pet-lover’s home, and by placing your name and logo on food-related items, you create a positive brand impression several times a day. Make your logo a part of every meal with pet food scoops to measure out each serving and pet bowls designed for easy access by furry eaters. To help owners keep food fresh between feedings, you can offer them branded lid covers for canned food and paw-shaped bag clips for dry food.
True pet lovers will take their furry friends almost anywhere, and they need the right accessories for the journey. Help them keep their animals fed and hydrated with easy-to-pack folding dog food bowls and water bottle-and-bowl kits. To show your appreciation to your very best customers, consider offering a durable pet accessory bag, with plenty of room for toys, treats, and more, plus two collapsible food/water bowls included.
Furry Friends Calendars
Whether they own pets or not, everyone loves photos of cute puppies and kittens. By placing your business name on a dog and cat calendar, you place your brand next to a series of cuddly fur-babies that deliver a whole year’s worth of smiles.
Cleanup is a necessary — if not always enjoyable — part of a pet owner’s day, and you can give them the tools they need to get the job done. Cat owners will appreciate receiving a branded pet litter scoop, an item that will certainly get plenty of use. For dog owners, a pet waste disposal bag dispenser makes cleanup quick and easy during those daily walks.
Leashes and ID Tags
When owners take their pets out and about, they need to keep those furry friends close by — and make sure they can be returned if they ever get separated. Make your brand a part of every walk by placing your business name on branded nylon pet leashes and reflector pet ID tags.
Dog Sports and Toys
Whether they’re hitting the bark park or the beach, or just enjoying a Sunday afternoon in the backyard, dog owners love toys that will help their buddies burn off that famous canine energy. By placing your logo on a dog-safe flying disc or a pet rope-and-tug flyer, you can ensure that your brand makes an impression any time playtime rolls around.
With 68 percent of U.S. households — about 85 million families — owning domestic animals, pet owners represent a sizable demographic, and pet promos that make them happy can spell good results for your business. By placing your name and logo on colorful, useful pet-related promos, you can create a positive association between your brand and the furry friends who fill their lives with love.