B2Basics: 3 Tips for Creating or Revamping Your Logo


As a company that has been imprinting promotional products for over 120 years, we know a thing or two about logos! Custom artwork is what we do! One of the most important aspects of your entire business, your logo acts as the first impression/face of your brand and ultimately communicates your message without saying a word. Sound a little overwhelming? We understand, so we’ve gotten some of our favorite graphic artists (who just happen to work in our creative department) to pull together some tips to help you create or revamp your logo. Continue reading “B2Basics: 3 Tips for Creating or Revamping Your Logo”

Disaster Recovery – Getting Your Business Back on Track After a Natural Disaster

disaster planning

When a natural disaster such as a wildfire, flood, hurricane, tornado, or earthquake strikes, the impact on small businesses can be intense. Even if your business isn’t physically affected, you may have to deal with disruptions such as power outages, blocked roads, employee absences, supply chain stoppages, and decreased business from customers who suffered losses.

Fortunately, you can take some steps to make the disaster recovery process a little easier … and to be prepared for future emergencies. Continue reading “Disaster Recovery – Getting Your Business Back on Track After a Natural Disaster”

Holiday and New Year Promo Gift Guide

happy new year

Amidst the rush to prepare for the holidays, and with the New Year close at hand, your quest is probably underway to choose holiday gifts for your employees, best customers (and your hottest prospects). Keep in mind that this season abounds with distractions — including gifts, trinkets, and giveaways from vendors of all kinds — so it’s important to choose promos that stand out. By thinking outside the box and offering a truly unique gift that current and prospective customers will use all year long, you can ensure that your brand will remain top of mind season after season.

To get you started in your quest for the memorable gifts, we’ve put together a list of several innovative ideas for giveaways: Continue reading “Holiday and New Year Promo Gift Guide”

11 Cool Gifts to Celebrate Administrative Professionals Day

World's Best Employee mug
We’d be lost without our administrative assistants, right? Make sure you celebrate them on their special day, Wednesday, April 26 2017. The clock is ticking!

Wondering what to get them? Here are eleven cool gifts to consider. Each gift idea can showcase your logo or a message of appreciation for the past year! Continue reading “11 Cool Gifts to Celebrate Administrative Professionals Day”

Using Google Quick Answer Box

"Aachen, Germany, August 01, 2011: Close up of an LCD screen showing the welcome page of Google Plus, the new social networking service created by Google Inc."

Search engines have changed significantly over the years with new features being added every now and then. One of the most popular features today is the Google’s Quick Answers box. You probably have seen it but may not have paid much attention to it. This is a box located above the first organic search results but below the paid listings.
Continue reading “Using Google Quick Answer Box”

Back to School, Back to Business!

back to school over beige background vector illustration

Ahhhh, parents everywhere jump for joy when that jolly yellow school bus pulls up. They look forward to getting back to a consistent routine and to the peace & quiet that comes while their children are at school. As a business owner, you can use back to school time as a way to make a positive impact on your business! Here’s how: Continue reading “Back to School, Back to Business!”

Top 5 Ways to Thank Your Staff

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They work hard for you day in and day out. Some of them even come in early and stay late to get the job done. And when you aren’t in the office, you don’t have to worry. Why? Because you have a great team of people that work for you. But you can’t just take them for granted! You definitely need to show them that they are appreciated and here are 5 ways to do just that. Continue reading “Top 5 Ways to Thank Your Staff”