Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday. This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs going it alone, and the corner stores that have been around for decades. Continue reading “Small Business Saturday: Start Planning NOW!”
Americans love their pets, and they love products that keep their pets happy and healthy. In 2016 alone, pet industry spending in the United States hit a record high at $66.75 billion. 
Now that millennials are becoming the primary demographic of pet owners, it’s likely the trend will continue. Pet-related items make ideal promos for veterinarians, pet stores, trainers, groomers, and pet sitters. Pet promos can also work well for businesses in almost any industry, especially if you support rescues or other animal-related causes. Here are just a few ways you can get your brand in front of pet-loving customers and prospects — and create a positive association between your business and their furry friends. Continue reading “Perfect Promos for Pet Lovers”
If you’re a small business owner and March 29 isn’t circled on your calendar, it should be — it’s National Mom and Pop Business Owners Day!
While most people are familiar with Small Business Saturday, which encourages people to patronize local small retailers, National Mom and Pop Business Owners Day is all about honoring you — your hard, work, your dedication, and your vital contributions to the economy.
According to the Small Business Administration, small enterprises make up 99.7 percent of U.S. employer firms and account for 64 percent of the jobs created between 1993 and 2011. If that’s not a reason to celebrate, what is? Continue reading “Celebrate National Mom and Pop Business Owners Day”
As the retail industry faces new challenges from shifting consumer expectations, small, local businesses are realizing that the big chains’ losses can turn into their gain. Continue reading “How Local Retailers Can Gain a Competitive Edge”
It should come as no surprise that the two busiest days of the year for restaurants are Valentine’s Day and Mother’s Day. But do you know what comes in third on the list? Continue reading “Dad’s Day Out: How Restaurants Can Attract Father’s Day Diners”
For nonprofit organizations, in-person fundraising events are still one of the most fruitful tactics for bringing in donations. Income from ticket sales and registration fees are just the beginning; once supporters are gathered together for a cause, you have ideal opportunities to gain additional donations through on-site auctions, raffles, contests, and other activities. But first you must bring people in the door. Continue reading “10 Low-Cost Tips for Promoting Your Fundraising Event”
They work hard for you day in and day out. Some of them even come in early and stay late to get the job done. And when you aren’t in the office, you don’t have to worry. Why? Because you have a great team of people that work for you. But you can’t just take them for granted! You definitely need to show them that they are appreciated and here are 5 ways to do just that. Continue reading “Top 5 Ways to Thank Your Staff”