Small Business Saturday: Start Planning NOW!

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday. This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs going it alone, and the corner stores that have been around for decades. Continue reading “Small Business Saturday: Start Planning NOW!”

Perfect Promos for Pet Lovers

promos for pets

Americans love their pets, and they love products that keep their pets happy and healthy. In 2016 alone, pet industry spending in the United States hit a record high at $66.75 billion. [1]

Now that millennials are becoming the primary demographic of pet owners, it’s likely the trend will continue. Pet-related items make ideal promos for veterinarians, pet stores, trainers, groomers, and pet sitters. Pet promos can also work well for businesses in almost any industry, especially if you support rescues or other animal-related causes. Here are just a few ways you can get your brand in front of pet-loving customers and prospects — and create a positive association between your business and their furry friends. Continue reading “Perfect Promos for Pet Lovers”

Celebrate National Mom and Pop Business Owners Day

small business local florist

If you’re a small business owner and March 29 isn’t circled on your calendar, it should be — it’s National Mom and Pop Business Owners Day!

While most people are familiar with Small Business Saturday, which encourages people to patronize local small retailers, National Mom and Pop Business Owners Day is all about honoring you — your hard, work, your dedication, and your vital contributions to the economy.

According to the Small Business Administration, small enterprises make up 99.7 percent of U.S. employer firms and account for 64 percent of the jobs created between 1993 and 2011. If that’s not a reason to celebrate, what is? Continue reading “Celebrate National Mom and Pop Business Owners Day”

Retail Sales Strategy: 8 Ways to Promote Summer Clearance Sales

Promote Summer Clearance Sales

Oh, boy – how’d it get to be mid-August already? You know what that means for retailers. Out with the old and in with the Christmas stuff. OK, maybe not THAT fast. But this is a time when retailers are thinking summer clearance so they can make room for new merchandise. If you’re a retailer (either online or with a brick and mortar shop), here are some tips for making your summer clearance sales stand out.

Continue reading “Retail Sales Strategy: 8 Ways to Promote Summer Clearance Sales”