Top 5 Ways to Thank Your Staff

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They work hard for you day in and day out. Some of them even come in early and stay late to get the job done. And when you aren’t in the office, you don’t have to worry. Why? Because you have a great team of people that work for you. But you can’t just take them for granted! You definitely need to show them that they are appreciated and here are 5 ways to do just that. Continue reading “Top 5 Ways to Thank Your Staff”

Why Seasonal Menus Are So Effective (& How to Use This Strategy for Your Business)

Why Seasonal Menus Are So Effective

It happens without fail: as the seasons change, so do restaurant menus. We experience this firsthand when we go out to eat, but we also see evidence of this with TV commercials that some of the big chain restaurants release. And now, thanks to social media, smaller players—those favorite restaurants of yours that have a social media presence on places like Facebook—are also taking advantage of the marketing boost that comes from promoting seasonal menu changes.

Here’s why seasonal menus are effective (and how you can leverage the magic in your own business).

1. Seasonal menus capitalize on the “Look, something new and shiny!” concept. If you keep talking about the same old boring services and products, in the same way, day after day, year after year, well, you know that’s not necessarily going to light a fire under your prospects and customers. But by launching something “new” every quarter or so, you give people a reason to give your business a second look.
Continue reading “Why Seasonal Menus Are So Effective (& How to Use This Strategy for Your Business)”

Marketing Highlight: 3 Creative Ideas for Promoting Your Restaurant or Bar

You’ve got great food and drinks. You love the ambiance you’ve created in your establishment. And you just know that if people gave your place a try, they’d love it. Need some creative ideas for promoting your restaurant or bar? Here are three (plus a bonus at the end). Continue reading “Marketing Highlight: 3 Creative Ideas for Promoting Your Restaurant or Bar”