Tips on Choosing a Compelling Mix of Products for Your Online Company Store

Tips for Choosing Promo Products for your Company Store

Building an online company store is one of the smartest ways to boost engagement, celebrate employees, and extend your brand’s reach. But here’s the catch: Your store will only be as strong as the products you stock. If you’re wondering how to select items for a company store, it starts with knowing your audience and finding that perfect mix of practical staples and fun, unexpected finds.

Here are some tips for building a successful company store and making sure your product lineup truly hits the mark:

1. Know Your Audience and Your Brand

Before adding products to your store, ask “who will be shopping here?” Employees, clients, volunteers, students? Understanding their preferences is the key to picking items they’ll actually use. Just as important — make sure each product reflects your company’s culture and values. For example, if sustainability is central to your brand, eco-friendly options like reusable drinkware or recycled tote bags are a natural fit.

Also consider how the product pairs with your logo. Does it fit your brand colors and style? Decide whether a traditional imprint or a more creative decoration works best — and whether the branding should stand out or remain subtle.

2. Balance the Staples With the Standouts

Every store needs a mix of must-haves and conversation-starters. Think of the staples first — custom pens, water bottles, polos, and notebooks — products everyone can use on the job or at home. Then layer in standout pieces like tech gadgets, wellness kits, or seasonal gear that add variety and excitement. This combination keeps your store fresh and encourages repeat visits.

3. Pay Attention to Quality and Longevity

Cheap giveaways may save money upfront, but they can weaken your brand’s reputation. Choose products that last, prioritizing items people will reach for again and again. High-quality branded apparel, durable bags, and tech accessories are all great examples of products that continue to promote your brand long after checkout.

4. Keep an Eye on Trends

Product trends evolve quickly. Maybe it’s insulated tumblers one season, pickleball gear the next. Staying up to date ensures your store feels modern and relevant. You don’t have to overhaul your entire catalog each season — just add a few on-trend items to keep things interesting.

5. Partner With the Right Supplier

Your company store should run smoothly from design to delivery. That’s why it’s important to work with a supplier that can handle customization, inventory, and fulfillment without headaches. A reliable partner helps you focus on building your brand while they manage the details behind the scenes. Here are six reasons your business needs an online company store if you’d like to dive deeper.

Keep Your Company Store Fresh and Effective

A successful store isn’t about offering everything — It’s about offering the right things. By knowing your audience, balancing practical staples with fresh finds, and prioritizing quality, you’ll create a shop that keeps employees, customers, or students excited to wear, use, and share your brand.

Ready to start? Explore the online company store options here and see how easy it is to bring your brand to life.

Quick Checklist for Choosing Company Store Products

Checklist for Choosing Company Store Products

  • Audience First– Who’s shopping? Tailor your picks to the needs and interests of employees, clients, or students
  • Brand Alignment– Make sure every item reflects your culture and values, from sustainable options to professional staples
  • Decoration & Design – Choose imprint methods and product colors that complement your logo and brand aesthetic
  • Practicality Wins– Go for useful, long-lasting products people will reach for often
  • Trend Watch– Sprinkle in on-trend items to keep the store feeling current
  • Competitive Edge– Look at what others offer, then find ways to stand out
  • Unique Value– Select products that add something fresh, distinctive, or better in quality

6 Ways to Use Dental Promotional Products to Grow Your Practice

6 Ways to Use Dental Promotional Products to Grow Your Practice

Walking into a dental office can be nerve-wracking — even for adults. But when patients are welcomed with a warm smile and thoughtful, branded touches, the whole experience shifts. That’s where dental promotional products come in. Far from just free swag, these items tell your patients: “We see you. We care.”

Whether you’re welcoming someone for their first appointment, reminding them to rebook, or showing up at community events, promotional products are a powerful (and budget-friendly) tool to boost your visibility, build loyalty, and grow your dental practice.

Here’s how to make them work for you:

1.  Give New Patients Something to Smile About on Day One

First visits are everything. They set the tone for your patient’s entire experience. Send them off with a small branded welcome gift that’s both practical and memorable.

Great first-visit giveaways:

  • Toothbrushes with your logo
  • Custom floss or floss picks
  • Reusable water bottles
  • Branded lip balm or hand sanitizer

Pro Tip: Package these goodies in a branded tote or custom pouch for a polished, professional touch. It feels more like a gift — not just a giveaway.

Give New Patients Something to Smile About

2. Cut Down on No-Shows with Branded Reminders

Missed appointments don’t just impact your schedule — they impact your bottom line. Keep your practice top-of-mind with branded items that double as gentle nudges.

Smart reminder tools:

  • Fridge magnets with write-in appointment slots
  • Sticky note pads featuring your logo
  • Pens with your website and phone number

Add a QR code linking to your online booking system to make rescheduling easier than ever.

Quick Win: Hand these out at check-out or include them in your mailed reminder postcards.

3. Get Noticed at Community Events

Whether it’s a school fair, local festival, or health expo, showing up in the community boosts your visibility and builds trust with potential new patients — especially when you bring fun, branded swag.

Crowd-pleasers that leave a smile:

  • Tooth-shaped stress balls
  • Custom coloring books with dental tips for kids
  • Educational dental care kits
  • Branded tote bags

Pro Tip: Create a “Spin the Wheel” or trivia game for visitors to win prizes — it adds fun and encourages more interaction at your booth.

4. Turn Happy Patients into Loyal Referrers

Word-of-mouth is powerful. Make your patients feel genuinely appreciated when they refer someone new with a thoughtful thank-you gift.

Referral-worthy rewards:

  • Branded insulated tumblers
  • Bluetooth speakers
  • Mini wellness kits

Go big: Send a “Thank You for Referring” gift box complete with dental-friendly treats, a branded item, and a handwritten note from your team.

Turn Happy Patients into Loyal Referrals

5. Boost Team Spirit with Branded Apparel

Your team is the heart of your practice. Outfitting them in stylish, branded gear promotes professionalism while building team pride and unity.

Great branded gear for staff:

  • Scrubs with embroidered logos
  • Cozy fleece jackets or zip-ups
  • Insulated lunch bags or water bottles

Bonus Idea: Gift branded items during birthdays, holidays, or appreciation weeks like Dental Hygienist Week. It’s a small gesture that goes a long way.

6. Support Promotions & Campaigns with Seasonal Swag

Launching a new service? Running a back-to-school special? Align your marketing campaigns with themed promotional products to boost excitement and engagement.

Campaign-ready promo ideas:

  • Teeth whitening push? Hand out branded sunglasses with a “Brighten Your Smile” tag.
  • Back-to-school campaign? Offer kid-friendly dental kits with stickers and appointment cards.
  • Winter season? Gift lip balm or cozy beanies with your logo.

Marketing Hack: Share photos of your giveaways on social media (with patient permission!) and tag them with seasonal or campaign-specific hashtags.

Small Products, Big Impact

Promotional products aren’t just branded goodies — they’re strategic marketing tools that help you build trust, spark conversations, and stay top of mind with patients.

When used intentionally, these items can:

  • Increase patient loyalty
  • Drive referrals
  • Reduce no-shows
  • Boost brand visibility
  • Strengthen team morale

The right promotional products keep your practice present in your patients’ lives — long after they leave the chair.

Ready to grow your practice? Start small, stay consistent, and choose quality products that reflect your brand. Your patients — and your business — will thank you.

 

From Souvenirs to Staff Gear — Why Tourism Organizations Need an Online Company Store

From Souvenirs to Staff Gear — Why Tourism Organizations Need an Online Company Store

Picture this: A family just finished an incredible day exploring your museum. As they head to the gift shop, their 8-year-old spots the perfect dinosaur t-shirt — but it’s not in her size. Disappointed, they leave empty-handed. Three weeks later, back home, she’s still talking about those “awesome dinosaurs” but has nothing to show her friends.

What if that story had a different ending?

The $4.2 Billion Opportunity Tourism Businesses Are Missing

American tourists spend over $4.2 billion annually on souvenirs and keepsakes. Yet most attractions struggle with inventory headaches, inconsistent branding across locations, and lost sales when popular items sell out.

The solution isn’t bigger gift shops — it’s smarter ones. A branded online company store transforms how tourism organizations connect with guests, turning a single visit into ongoing engagement and revenue.

Beyond Souvenirs: 5 Game-Changing Ways Tourism Companies Use Online Stores

1. Extend the Shopping Experience Beyond Closing Time

Your visitors don’t stop wanting that perfect memento when they leave your gates. An online store captures those “I wish I had bought that” moments, letting guests order from home while the memories are still fresh. Plus, parents can surprise kids with that sold-out t-shirt as a special delivery.

Extend the Shopping Experience

2. Create a Professional, Cohesive Team Presence

Nothing says “amateur operation” like mismatched staff uniforms. Centralized ordering ensures every tour guide, from your flagship location to satellite sites, represents your brand consistently. Your team looks professional, visitors notice, and staff feel pride in their appearance.

3. Master Seasonal Events Without the Chaos

Festival season coming up? Instead of scrambling with last-minute vendors and inventory guesswork, pre-launch your event merchandise online. Accept pre-orders, gauge demand accurately, and have happy customers picking up their gear instead of discovering everything’s sold out.

4. Reward Your VIPs (And Make Them Feel Special)

Annual pass holders and membership program participants want recognition. Exclusive merchandise access makes them feel valued while encouraging renewals. “Members Only” items become conversation starters that naturally promote your organization.

Reward your VIPS

5. Support Local While Standing Out

Partner with regional artists and craftspeople for co-branded items that communicate “you can only get this here.” Visitors get truly unique souvenirs, local businesses gain exposure, and you differentiate from generic, forgettable merchandise.

The Real Win: Turning Tourists Into Brand Ambassadors

Here’s what happens when you get this right: That family from our opening story? The daughter gets her dinosaur shirt delivered two weeks later. She wears it to school, tells friends about her amazing museum adventure, and suddenly you’re reaching potential visitors you never could have advertised to.

Every purchase becomes marketing. Every satisfied customer becomes a conversation starter. Your brand travels the world, one happy visitor at a time.

Ready to Transform Your Tourism Business?

The question isn’t whether you need a branded company store — it’s how quickly you can launch one. While your competitors wrestle with inventory spreadsheets and disappointed customers, you could be building lasting connections that drive repeat visits and referrals.

Discover how a customized company store can boost your visitor engagement and revenue. Contact us today to explore solutions tailored specifically for tourism and attraction businesses.

 

The ROI of an Online Company Store: Why Financial Institutions Are Buying In

The ROI of an Online Company Store: Why Financial Institutions Are Buying In

Let’s face it: the financial industry isn’t exactly known for being flashy. But in a world where brand experience and employee engagement matter more than ever, even banks, credit unions, and wealth management firms are realizing that how you show up — internally and externally — makes a big impact.

That’s where the online company store comes in.

More than just a hub for branded swag, a thoughtfully designed online store can become a strategic asset — streamlining logistics, strengthening culture, and reinforcing your brand in ways you might not expect.

Here’s how financial institutions are putting their online company stores to work:

1. Branch Branding: Consistency You Can See

In finance, trust is everything — and consistency builds trust. Whether a client walks into a branch in Chicago or chats with a rep from your Denver office, the look, feel, and professionalism should be the same. That means matching branded polos, professional name tags, and cohesive desk signage.

An online company store lets you distribute these essentials to every branch, without playing phone tag between departments or chasing down suppliers. Marketing can ensure everything is brand-approved, while branch managers get exactly what they need — when they need it.

No more mismatched logos or DIY desk signs. Just clean, cohesive branding that quietly says, “You’re in good hands.”

Consistency You Can See

2. Client Gifts: Make “Wow” Moments Happen (Without the Hassle)

In a relationship-driven business like finance, the little things go a long way. A thoughtful, well-timed gift can turn a good relationship into a loyal one.

But coordinating gifts — especially for high-value clients or top prospects — can quickly turn into a logistical nightmare.

With an online store, your client-facing teams can quickly send branded gifts like mugs, tech accessories, or notebooks — without ordering from scratch or dealing with shipping themselves. Want to make it even easier? Set up pre-approved gift bundles that reps can send with just a few clicks.

Need ideas for impactful, industry-relevant gifts? Check out our curated selection of financial promotional products designed specifically for client engagement in the finance world.

It’s a smarter, more scalable way to show appreciation — and keep your brand top of mind with the people who matter most.

Make WOW Moments Happen

3. New Hire Kits: Welcome with Style

First impressions aren’t just for clients. The way you welcome new employees can shape how they feel about your company long-term.

Whether you’re hiring remote analysts or in-office loan officers, an online company store helps you create and send onboarding kits that actually feel special — think branded notebooks, quality apparel, and sleek tech tools.

You can automate it, customize it, or even give new hires credit to pick their own items. It’s easy for HR, exciting for new employees, and totally on-brand.

Pro tip: Include a welcome note and some company values to make it personal.

4. Internal Culture: Recognize, Reward, Repeat

Here’s the truth: when employees feel appreciated, they perform better. But recognition doesn’t have to mean cash bonuses or formal awards.

With an online company store, you can turn internal challenges, milestones, or team wins into something tangible — like reward points or credits employees can use to choose their own swag.

It’s perfect for wellness challenges, anniversary celebrations, peer shout-outs —you name it. Best part? They get something they actually want, and your brand stays front and center.

Everyone loves rewards. Even better when they’re wrapped in your company’s values and identity.

Not Just a Company Store — A Strategy

Financial institutions are evolving. You’re already investing in digital transformation, customer experience, and employee engagement — so why not have a tool that supports all three?

An online company store makes it easier to show up the right way, every time —whether you’re serving clients, welcoming new talent, or celebrating your team.

Because in a world where relationships matter more than ever, the little details aren’t little at all.

 

Why an Online Company Store Might Be the Smartest Move You Make This Year

Why an Online Company Store Might Be the Smartest Move You Make This Yea

An online company store isn’t just a convenient way to hand out branded merchandise — it can be the behind-the-scenes engine that boosts your brand, keeps operations running smoothly, and makes your employees, customers, and supporters feel more connected to your mission.

Whether you’re running a business, nonprofit, school, or community group, the right store setup can deliver benefits you might not have even considered. Here’s how.

1. Consistent Branding and Stronger Recognition

When all your merchandise — from cozy hoodies to branded drinkware — comes from one place, you get full control over quality, design, and messaging. That means every piece matches your logo, colors, and vibe. Over time, those items become mini billboards out in the world.

Tip: Choose a few “evergreen” best-sellers for your store that showcase your brand at its best. This ensures people always have access to your most recognizable items.

Consistent Branding and Stronger Recognition

2. Streamlined Ordering and Cost Savings

Coordinating with multiple vendors for every T-shirt order or pen restock? That’s time you could be spending elsewhere. A company store centralizes everything — one ordering system, one inventory tracker, fewer headaches. You’ll always know what’s in stock, and you can avoid paying rush fees or ordering extras you don’t need.

Tip: Set up automatic low-stock alerts so popular items never run out during key events or busy seasons.

3. Boosted Employee Engagement and Morale

A store isn’t just about merch, but about moments. Give team members the chance to “shop” for rewards after hitting milestones — or let them pick their own welcome gift on day one. Wearing or using branded gear builds a shared sense of pride and belonging.

Tip: Rotate in seasonal or event-specific items to keep the selection fresh and fun for employees.

Tip: Rotate in seasonal or event-specific items to keep the selection fresh and fun for employees.

4. Revenue and Marketing Opportunities

Your store can double as a marketing tool. Launch a new product? Create a limited-edition tee to go with it. Planning a fundraiser? Offer exclusive merch for donors. Fans and supporters will love the chance to get something special — and you’ll strengthen your connection with them in the process.

Tip: Use your store’s analytics to see which items are most popular and plan future campaigns around those hits.

5. Quality Control and Brand Protection

By sourcing all items through one approved channel, you can guarantee consistent quality and make sure everything aligns with your brand guidelines. No off-brand colors, no awkward logo placement — just the polished, professional look you want.

Tip: Review your store’s product line at least once a year to retire dated designs and keep your offerings current.

Turn Branded Merch into a Strategic Asset

An online company store is more than a place to buy swag — it’s a way to unify your brand, reward your people, reach your audience, and even generate new revenue. With the right setup and a few smart strategies, it can become one of the most valuable tools in your business toolkit.

Need help getting started? Check out our Company Store Launch Checklist and contact us today!

Your step-by-step guide to getting started:

  • Define Your Goals: Determine if your store will be for employees, customers, fundraising, or all of the above.
  • Pick Your Product Mix: Choose a balance of “evergreen” staples and seasonal or event-specific items.
  • Set Branding Guidelines: Lock in logo versions, brand colors, and approved design styles before launch.
  • Plan Your Ordering Rules: Decide who can order, payment options, and how orders will be approved or fulfilled.
  • Organize Your Inventory System: Use built-in tracking to set low-stock alerts and plan restocks in advance.
  • Create a Launch Campaign: Announce your store with email, social media, and internal communications (and include a special promo or freebie for early shoppers).
  • Track, Review, and Refresh: Review store analytics every few months to update popular products and retire slow movers.

How Financial Institutions Can Use Branded Items to Build Trust with Clients and Communities

How Financial Institutions Can Use Branded Items to Build Trust with Clients and Communities

In today’s competitive, digital-first world, financial institutions face a unique challenge: building trust with customers they may rarely see in person. While transparency, security, and ethical business practices are essential, branded merchandise offers an often-overlooked way to reinforce that trust — through tangible, everyday interactions that quietly but effectively build brand familiarity and goodwill.

Why Branded Items Work in Financial Services

Branded items go far beyond the traditional notion of “freebies.” When used strategically, they help create stronger emotional connections with clients, employees, and communities. Here’s how:

  • Boosting Brand Recognition
    Custom pens, notepads, calendars, and sticky notes used in homes and offices serve as subtle, daily reminders of your brand. This kind of passive visibility helps establish a sense of dependability and presence.
  • Demonstrating Thoughtfulness and Reliability
    A well-made tumbler or power bank can be more than a gift — it’s a statement. High-quality branded items reflect the professionalism and attention to detail customers expect from their financial institution. When useful and long-lasting, these items convey stability and care.
  • Enhancing Internal Culture
    Employees are key ambassadors of your brand. Offering them branded apparel, backpacks, or caps not only builds pride, but also creates a cohesive, community-focused workplace culture that extends to client interactions.
  • Extending Reach in the Community
    Giveaways like tote bags and umbrellas at local events or financial literacy workshops are a smart way to connect with the public and increase visibility—all while showing commitment to community engagement.

Smart Strategies for Branded Gifting

To make the most of branded merchandise, financial institutions should:

  • Choose practical, high-use items that align with clients’ day-to-day routines
  • Invest in quality to reflect the standards of your brand
  • Stay on-brand with colors, fonts, and messaging that reinforce your institution’s identity
  • Distribute intentionally, such as client onboarding, milestone celebrations, event giveaways, and employee recognition
  • Integrate into loyalty programs to encourage retention and deepen customer relationships.

Branded Items That Build Connection and Confidence

These thoughtfully selected categories are ideal for financial institutions looking to reinforce their reputation, reward loyalty, and stay top-of-mind in everyday moments.

  • Essential Desk Staples
    Keep your brand in front of clients with tools they reach for daily. Custom pens, notepads, calendars, and sticky notes are not only practical — they position your institution as organized, accessible, and reliable.

Desk staples

  • Client-Focused Favorites
    Gifts like branded mugs, tumblers, and tech accessories such as power banks add value to the client experience. These items are ideal for welcome kits, thank-you gifts, or rewards for long-term loyalty — each one reinforcing that your clients are seen and appreciated.

Client focused

  • Community-Ready Giveaways
    For financial institutions active in outreach or community events, items like tote bags and umbrellas serve as useful, highly visible giveaways. These pieces are functional, brand-forward, and make a strong impression during sponsorships, local fairs, or school partnerships.

Community giveaways

  • Recognition That Resonates
    Build morale and strengthen your internal culture with branded apparel. From jackets and hats to backpacks, these pieces foster team pride and give employees a sense of ownership in your brand — something that naturally carries over into client relationships.

Recognition that Resonates

Bank Promotional Items That Do More Than Promote

Trust isn’t built overnight — and in a world of screens and apps, it’s the little physical touchpoints that can make the biggest impact. Branded items help financial institutions stay present in their clients’ lives in subtle, meaningful ways. When chosen with care and purpose, these items go from giveaways to relationship builders.

Top 6 Reasons Your Business Needs an Online Company Store

Top 6 Reasons Your Business Needs an Online Company Store

If you’ve ever juggled T-shirt sizes over email or scrambled to find last-minute swag for an event, you know how chaotic managing branded merchandise can be. Enter the online company store — more than just a place to order polos and mugs, it’s a smart, scalable solution that strengthens your brand, simplifies operations, and helps your team feel more connected.

Whether you’re building culture, rolling out uniforms, or simply making ordering easier, a company store can transform the way your business operates. At Amsterdam, we specialize in creating stores that actually work — for your team and your brand.

Here are the top six reasons every company should consider one:

1. Boost Team Spirit and Engagement

Branded gear does more than look good — it makes people feel like they belong. An online company store gives your team easy access to items that showcase your brand and foster pride. From onboarding kits for new hires to rewards for a job well done, your store becomes a hub for recognition, celebration, and shared identity.

Boost Team Spirit and Engagement

2. Lock in Brand Control

One of the biggest challenges for growing companies is inconsistent branding — off-colors, pixelated logos, or off-brand swag from random vendors. An online store locks down your brand standards. You pick the products, approve the designs, and control the experience. No more rogue merch — just consistent, polished branding every time.

3. Make Uniform and Merchandise Distribution Effortless

Managing uniforms, event swag, or promotional items across teams and locations can quickly become overwhelming. A centralized online company store turns that chaos into simplicity. Employees can log in, choose what they need, and have it shipped directly — no spreadsheets, no confusion, just a smooth, consistent system.

Make Uniform and Merchandise Distribution Effortless

4. Expand Your Brand Reach

Every branded hoodie, water bottle, or tote is an opportunity to tell your company’s story. An online company store ensures your team, clients, and event attendees have access to high-quality, on-brand merchandise, creating visibility and recognition wherever your brand goes.

5. Simplify Purchasing and Inventory Management

Email orders, multiple vendors, and last-minute requests often lead to headaches and mistakes. An online company store consolidates everything in one easy-to-manage platform. Track inventory, control budgets, generate reports, and streamline operations. It’s not just convenient — it’s smarter business.

6. Create a Personalized Experience

Your team is unique, and your store should reflect that. Tailor product offerings based on role, location, or department. Offer special drops for milestones, holidays, or events. A well-designed online store ensures personalization is simple and everyone feels recognized.

Create a Personalized Expereience

How Amsterdam Helps You Build a Store That Works

A great online store is more than just products — it’s a complete experience. Here’s how we make it happen:

  • Custom-Built Just for You
    Every business is different, so why settle for one-size-fits-all? We design stores that reflect your brand, goals, and budget — from storefront layout to product selection — so every detail embodies your company’s unique culture.
  • Quality That Speaks for Itself
    Your merch should represent your brand with pride represent your brand with pride. We focus on high-quality, durable products your team will actually use — from employee apparel and office essentials to eye-catching swag.
  • Easy-to-Use Platform
    Ordering should never be complicated. Our intuitive company store platform makes it simple for employees to find what they need, with features like bulk ordering to save time and reduce errors.
  • Seamless System Integration
    Your online company store should work with your existing systems, not against them. We handle setup, integration, and ongoing maintenance, so you can focus on running your business.
  • Friendly, Reliable Support
    We don’t just launch your online company store and disappear. Our team is here to help every step of the way — from adding new products to troubleshooting or running promotions.

Let’s Build Something Great Together

An online company store isn’t just a nice-to-have — it’s a strategic asset that supports your brand, your team, and your business goals. If you’re ready to simplify operations, engage employees, and maximize your merch, Amsterdam is here to help.

For a step-by-step guide to building an online company store that works for your team and brand, check out our comprehensive guide.

Ready to see it in action?

Request a free consult or connect with our team at 1-800-833-6231 — we’re here to help!