Oktoberfest isn’t just for beer lovers — it’s a golden opportunity for businesses, non-profits, and community groups to make a splash with their brand. From bustling beer tents to neighborhood festivals, Oktoberfest events attract crowds that are festive, social, and ready to engage. That makes it the perfect time to hand out promotional items that people will use, love, and remember long after the last stein is raised.
Whether you’re a local brewery, a corporate sponsor, or a community group looking to promote your cause, having the right Oktoberfest party favors on hand can turn an event into a branding bonanza. Here are our top picks for Oktoberfest gifts that combine function, fun, and flair.
“O’zapft is!” — The traditional phrase shouted when the first keg is tapped, meaning “It’s tapped!”
Top 6 Oktoberfest Giveaway Ideas
1. Custom Barware: Cheers with Style
Few promo items get as much love at Oktoberfest as custom barware. From classic pint glasses to engraved beer steins, customized barware brings a level of class and utility that people appreciate. Plus, they’re Instagram-worthy — making them ideal for social sharing during the event.
Imagine a branded glass stein featuring your company logo clinking alongside a bratwurst and pretzel photo. It’s marketing gold! Whether you’re hosting a VIP lounge or setting up a branded booth, offering high-quality custom barware helps your brand feel premium and festive.
Pro Tip: Choose for dishwasher-safe prints or etching so your logo lasts longer than the foam on a lager.
DID YOU KNOW?
Drinkware is the #1 most-used promotional item in the U.S., generating an average of 1,400 impressions per item over its lifespan.
2. Personalized Bottle Openers: Functional & Festive
It’s hard to beat the custom bottle opener when it comes to practical, pocket-sized promos. These small items pack big branding power. Whether you’re handing out keychain openers, magnetic fridge styles, or novelty shapes with a Bavarian twist, your audience will thank you every time they pop a cap.
Bottle openers are great giveaways for brewery tours, tasting stations, or as part of a swag bag for event participants. They’re lightweight, budget-friendly, and easy to distribute.
Why it works: People use them year-round, keeping your brand top-of-mind well beyond Oktoberfest season.
3. Personalized Can Coolers: Keep It Cold, Keep It Custom
Oktoberfest might be known for beer steins, but canned beverages (including craft brews, sodas, and hard seltzers) are hugely popular at events. That’s where branded can coolers — or “koozies” — come in.
With endless customization options, you can design them with your logo, a cheeky Oktoberfest pun, or event-specific graphics. They’re colorful, collapsible, and crowd-pleasing. Plus, they’re a cost-effective item people are likely to reuse at tailgates, BBQs, or beach days.
Pro Tip: Choose foam or neoprene for better insulation and a higher-quality feel.
DID YOU KNOW?
8 out of 10 people keep promotional products for over a year, especially practical items like drinkware, t-shirts, and bottle openers.
4. Custom T-Shirts: Turn Attendees into Walking Billboards
Everyone loves a good t-shirt, especially when it’s clever, comfortable, and tied to a fun event like Oktoberfest. Custom t-shirts make fantastic merchandise or staff uniforms, and they help extend your brand presence far beyond the beer tent.
From cheeky sayings like “Prost, Y’all!” to classic Oktoberfest designs with your logo front and center, custom t-shirts are a creative canvas for your brand’s personality.
Ideas to consider:
- Matching shirts for event staff or volunteers
- Limited-edition tees for VIP ticket holders
- Shirts designed with QR codes linking to promotions or social pages
Fact: People wear t-shirts long after the event is over, making them one of the most powerful promo investments you can make.
5. Custom Hats: Top It Off in Style
Want your brand to be front and center in every Oktoberfest group photo? Put it on a hat.
Whether it’s a snapback with your brewery’s logo, or a comfy beanie for a fall evening festival, custom hats are always a hit. They serve both style and function — offering sun protection during the day and warmth as the temperature drops.
Hats are perfect for prize giveaways, volunteer gear, or as part of a themed costume contest.
Pro Tip: Limited-edition designs can boost perceived value and encourage guests to hang onto them.
6. Personalized Plastic Cups & Tumblers: Drinkware That Doubles as a Souvenir
If you’re serving drinks at your event, skip the disposable cups and go for something more memorable: branded stadium cups, plastic beer steins, or reusable tumblers.
These cups are not only more sustainable, but they also give your guests something to take home — and reuse. They’re perfect for general admission drink service, sponsor booths, or even as an add-on with ticket packages.
Design Tip: Match your artwork to the event theme — think traditional blue-and-white Bavarian patterns with your logo tucked in.
Choosing the Right Promo Items for Your Oktoberfest Event
So how do you pick the perfect promo mix? Here are a few quick tips:
- Know your audience: Are they beer aficionados, families, college students, or corporate teams?
- Think function first: Items like personalized bottle openers, cups, and coolers get used — and reused.
- Plan ahead: Custom items take time to produce. Start early to avoid rush fees and ensure availability.
- Balance quality and quantity: Premium items like barware are great for VIPs, while can coolers and hats work well for broader distribution.
Prost to Your Brand!
Oktoberfest events are about bringing people together — and what better way to join the celebration than by offering fun, useful, and memorable promotional items? From personalized drinkware to custom apparel, the right swag can boost your presence, build goodwill, and turn festival-goers into your biggest hype squad.
So dust off those lederhosen (or at least rock a fun logo tee), and get ready to make your mark this Oktoberfest season.
Ready to amp up our brand and join the fun? Check out our full lineup of Oktoberfest-themed promotional items and start planning your perfect party package today!
Oktoberfest by the Numbers
6 Million+
Attendees at Munich’s official Oktoberfest every year
2 Million
The number of people attending U.S. Oktoberfest events
200+ Events
Local Oktoberfests held across the U.S.
7.3 Million Liters
Beer consumed annually in Munich during the festival
$1.5 Billion+
Economic impact of Oktoberfest in Munich alone
67%
Share of U.S. beer sales in September and October attributed to Oktoberfest-themed brews
1810
The year the first Oktoberfest was held, celebrating a royal Bavarian wedding