A great way to build brand loyalty is through customer contests. Here are eight ideas to get your creative juices flowing.
Continue reading “8 Fun Customer Contest Ideas”
Let’s face it: it was a brutal winter just about everywhere in the US. Coming out of the winter doldrums, especially at the office, is not always easy. But with these 11 tips, you can turn things around and make your office fun again.
Continue reading “How to Engage Employees: 11 Tips for Making Your Office Fun Again”
Oh, boy – how’d it get to be mid-August already? You know what that means for retailers. Out with the old and in with the Christmas stuff. OK, maybe not THAT fast. But this is a time when retailers are thinking summer clearance so they can make room for new merchandise. If you’re a retailer (either online or with a brick and mortar shop), here are some tips for making your summer clearance sales stand out.
You’re excited about your new product. You’ve beta-tested it to the max, you’ve revised, you’ve tested again, and it’s ready. Now what?
The purpose of this post is to give you a basic blueprint of what you need to do in order to have a successful product launch. We’re going to assume the product is, indeed, ready (so if patents are needed or distribution agreements need to be signed, we’re going to assume that this is all set). We’re also going to assume that you’ve done your market research and that there is, in fact, a market for your product. Continue reading “New Product Launch: How to Prep, Plan, and Implement a Sound Strategy”
A “lunch ‘n learn” series can be a great way to share your expertise with prospects and current customers alike. It doesn’t need to be a huge event in order to be effective, either. In fact, we believe a smaller group – ten people maximum – makes for an ideal group size (and for an affordable budget).
Here’s an overview of what you need to do and keep in mind regarding logistics, lunch, promoting the event, and the presentation itself. Continue reading “Engage Prospects Through Lunch ‘n Learn Series”
Earlier this week, we talked about getting started with planning special events. Now, let’s talk about pitfalls to avoid.
1. Not being realistic about how much an event costs. Unless you’ve recently planned an event, it’s easy to experience sticker shock. While we recommend having a budget in mind before you start any planning, this may be difficult to do if you have no idea what things cost. We recommend talking to two to three potential venues to find out a typical cost per person for food and beverage, which is one of the largest expenses, as well as entertainment, décor, and venue rental. From there, you’ll be able define your budget.
2. Not having focus. You need to have an established purpose for the event (e.g. charity event vs. networking event), reasonable expectations, and the ability to measure outcomes. Are you raising awareness, raising money, building your brand, thanking employees, appreciating customers, or something else? Don’t have an event “just because.” Have a specific goal/purpose and organize the event around this purpose.
3. Not being aware of “minimums” in the fine print. Many large venues have minimums for food and beverage, which does not include tax, gratuity, and fees. So even though you think you can get by with a small menu, it might not be possible at that venue. If you plan to do a cash bar, you should confirm with the venue that the proceeds of the cash bar can work against your minimum. Continue reading “How to Plan Special Events – Pitfalls to Avoid”
You’re busy running your business, so when it comes to planning special events, like charity golf tournaments, holiday parties, or award ceremonies, you’d really like a checklist to keep you on the right track.
Your wish is our command! Here are 10 questions to ask yourself as you plan your special event.
1. What’s your budget? You can’t start anywhere until you have your threshold for how much you can spend. Once you have that, you can back into the event and determine the totals for each category (e.g. food, entertainment, etc). Be sure to include everything, from location and catering, down to the smallest detail, such as promotional products for your goodie bags.
2. Where will you be holding the event? Ah, location, location, location! Similar to wedding planning, the location for a special event is something you need to determine right after you settle on a budget. You can determine everything else after that, including the date. Keep in mind that larger and/or popular venues, such as hotels, are often booked months (and sometimes years) in advance.
3. What’s your vision for the décor? The location you choose will influence the answers to some of these questions, such as does the space need decorations, centerpieces, special lighting, etc. You should also ask the manager of the venue what restrictions, if any, the location has when it comes to decorating for the event. Continue reading “How to Plan Special Events – Questions to Ask”