Support Breast Cancer Awareness This #Pinktober

breast cancer awareness

Photo by Arisa Chattasa on Unsplash

One in eight U.S. women will receive a diagnosis of invasive breast cancer at some point in her lifetime, and the American Cancer Society estimates that doctors will diagnose more than 266,000 new cases this year alone. Every October, organizations band together for Breast Cancer Awareness Month — or #Pinktober, as it’s known on social networks — to raise awareness of the disease and raise funds for research. Continue reading “Support Breast Cancer Awareness This #Pinktober”

September is Classical Music Month

Did you know that in 1994, President Bill Clinton established the month-long celebration with the following words:

Great art endures through the ages, and in the United States we have embraced that great music and incorporated it into the American experience. Our best art reflects our Nation’s spirit—that mixture of discipline and improvisation, the combination of strong individual voices working together at the same time, the bravado, the inventiveness, the dynamism of the American character. 

For small businesses, Classical Music Month is an opportunity to engage and delight your customers who enjoy listening to Mozart, Beethoven, Haydn, Bach, or any one of the masters whose music lives on today. For your customers and followers who may not be familiar with the genre, it’s a chance to open them up to a whole new musical world. Continue reading “September is Classical Music Month”

August is National Golf Month

Did you know that August is National Golf Month? Golf continues to be one of the nation’s most popular sports, and golfers are known for their passion — and their love of golf-related promos.

According to a recent survey, there are currently more than 23.8 million golfers in the United States. By creating golf-related brand campaigns, you can build rapport with the current and prospective customers who love the sport — and score a hole in one for your brand. Continue reading “August is National Golf Month”

Patriotic Promos for the 4th of July!


Photo by Stephanie McCabe on Unsplash

It’s a day for parades, picnics, apple pie, fireworks, and proudly displaying our patriotic spirit. But did you know that the Fourth of July has only been a paid federal holiday since 1938?

On July 4th every year, Americans from all walks of life wear their patriotism on their sleeves … or on their hats, sunglasses, umbrellas, or a host of other items. By placing your name and logo on a promo that displays the colors of the American flag, you can earn hundreds of valuable impressions for your brand during this patriotic season — and create a positive association between your organization and a beloved national holiday. Continue reading “Patriotic Promos for the 4th of July!”

Celebrate National Mom and Pop Business Owners Day

small business local florist

If you’re a small business owner and March 29 isn’t circled on your calendar, it should be — it’s National Mom and Pop Business Owners Day!

While most people are familiar with Small Business Saturday, which encourages people to patronize local small retailers, National Mom and Pop Business Owners Day is all about honoring you — your hard, work, your dedication, and your vital contributions to the economy.

According to the Small Business Administration, small enterprises make up 99.7 percent of U.S. employer firms and account for 64 percent of the jobs created between 1993 and 2011. If that’s not a reason to celebrate, what is? Continue reading “Celebrate National Mom and Pop Business Owners Day”

Show Your True Colors: How to Tap Into the Adult Coloring Book Trend

year of coloring wall calendar

Remember when you were a kid, and all you needed to while away a rainy afternoon was a coloring book and your trusty box of crayons? Now that we’re all grown up — and now that most of our entertainment has gone electronic — you might expect the joy of coloring to be a relic of days gone by. Not so fast … Continue reading “Show Your True Colors: How to Tap Into the Adult Coloring Book Trend”