Do I Need a Logo for My Business?

Zaporozhye, Ukraine - May 26, 2015: Photo of a logotype collection of well-known world brand's printed on paper. Include Coca-Cola, YouTube, Pepsi, Canon, McDonald's, Google, Facebook, Twitter, Apple and more others logo.What is a Logo? Do you need one for your business or event?

A logo is important because it catches the eye of prospective customers and reassures customers that they have landed in the right place.

Here at Amsterdam Printing, you can add your logo to any one of our 2,000 products. So we wanted to take some to discuss the importance of having a logo for your business.
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6 Things That Make Entrepreneurship Seem Extremely Difficult

Entrepreneurship is a complex career. In order to become successful as an entrepreneur, you will have to work extremely hard. There are so many things that can motivate you to get that work up and running. If you are motivated enough, you can be sure that you will be able to get a business started. Motivation is not the only thing you need though. You should be a good planner and a person who is ready to tackle the challenges that come with starting a business. People are starting businesses at just about any age nowadays. Contrary to popular opinion, you do not need billions to create a business.
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7 Tips for Fostering Workplace Wellness

Employee Wellness Programs

Workplace wellness is a hot topic, and for good reason. Because we spend so many of our waking hours at work or dealing with work (even when we’re not physically in the office), creating a workplace environment that fosters wellness makes sense. The problem, however, is that creating an effective program isn’t easy or as straightforward as you might think.

In fact, a recent Gallup poll “has found that only 24% of employees at companies that offer a wellness program actually participate in it. What’s more, only 12% of employees strongly agree that they have substantially higher overall well-being because of their employer.” Make sure your workplace wellness initiatives don’t fall into this trap. Here are seven tips to keep in mind. Continue reading “7 Tips for Fostering Workplace Wellness”

6 Smart Strategies for Building Customer Loyalty

asking customers for testimonials
Most of us have probably heard this marketing adage: it costs less to sell to existing customers than it does to sell to prospects.

It makes sense when you stop and think about it. After all, our existing customers already know what to expect from us. They’ve experienced our products/services. If their experiences were good ones, these customers would probably be happy to buy from us again. In other words, good experiences lead to greater customer loyalty. And greater customer loyalty leads to increased sales.

So how can you create better experiences that will make for happier customers? Consider these six smart strategies for building customer loyalty.
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