Main Line Pizza restaurant leverages power of mobile to engage consumers

Recognizing the power and potential behind mobile, one restaurant opted to add the channel to its business marketing strategy and has seen significant profits as a result.

Main Line Pizza in Wayne, Pennsylvania, rolled out its mobile marketing strategy last year with an opt-in SMS campaign, the website Pizza Marketplace reported.

"Direct mail wasn't working as well as we had hoped since the cellphone became so popular," said Jennifer Saionz, co-owner of Main Line Pizza, to the source. "We also thought texting would be a great way to promote our business to college kids to get them to come in."

By offering mobile coupons and discounts for loyal consumers, the restaurant was able to build up its consumer base. To keep traffic coming, it has offered deals for major events, such as the Super Bowl - from which it saw an 11 percent return rate - and by giving away tickets to sporting games. Based off its initial success, the restaurant plans on expanding its efforts to include quick response codes.

Small businesses looking to boost their revenue while simultaneously engaging consumers should launch mobile marketing campaigns. This can be done through an SMS campaign, a mobile application or a mobile website.