NSBMA aims to help entrepreneurs reach customers, boost revenue

The formation of a new organization called the National Small Business Marketing Association (NSBMA) was recently announced. The association is headed by executive director Michael Mallory - himself a small business owner - and intended to help small enterprises increase revenue and expand their customer base

"The words you choose in your marketing can literally make or break your business," said Mallory in a statement.

According to the NSBMA's website, Mallory started the association to help companies expand their business advertising efforts beyond the traditional methods of "Yellow Pages, newspapers, coupon ads and to a lesser degree, radio and television." It aims to provide lessons on social media, video, mobile and location-based marketing as well as pointing entrepreneurs in the right direction when employing more traditional tactics.

Some small enterprise owners that were unwilling to look beyond distributing business promotions via direct mail have been encouraged to expand their marketing efforts by the United States Postal Service's threat to eliminate Saturday service. Along with discontinuing Saturday mail, the cash-strapped agency is also considering layoffs, branch closures and healthcare benefits changes to mitigate its losses.