Small businesses assisted by new initiative

3Thirty6 Publications recently created Golf Connection, a publication that is targeted toward golfers and members of the country club community, in an effort to reach some of its high-income customers.

Small businesses are constantly looking for methods to attract high-income customers with their products or services, but it can be difficult to reach this audience without spending a large amount of money.

Considering how difficult it can be to reach high-income consumers, 3Thirty6 Publications is aiming to improve small business marketing for companies with Golf Connection.

3Thirty6 Publications has realized the difficulty of creating advertising campaigns and effectively relaying messages, which is a common issue among small business owners across the country. With Golf Connection, the company is hoping to assist those who don't want to spend a significant amount of money on advertising, but still want to reach a large audience.

Businesses have had to choose whether or not they advertise their products or services in recent times as a result of the troubling economic climate the country is going through. Families are struggling, which is causing small businesses to also struggle, because they aren't able to invest in the small businesses that thrive on local consumer spending.

The Washington Post recently suggested using Google AdWords, Facebook ads and promoted tweets to get through to a larger audience. Considering more than a billion active users are connected to social media networks, these outlets are an option small business owners should consider.