Yellowbook targets small business owners in new campaign

An information directory is hoping to lend small businesses a helping hand by taking over their marketing schemes and giving owners more time to pursue running their businesses.

Yellowbook has launched a new campaign selling marketing services to businesses that have struggled in the economic recession, AdWeek reports. Services will include direct marketing and metrics reports, among others, and are grouped under the name Yellowbook360.

The directory hopes that the company’s tracking of marketing results will demonstrate to struggling small businesses the importance of advertising, the source writes.

"It's tough. It's a tough economy for everybody," Sally Camp, director of advertising, public relations and branding with the directory, told the source. "[But] because the results are transparent, you know what your campaign with Yellowbook is generating for your business. You can perform an ROI and see that it's actually generating some sales."

Even on a tight budget, entrepreneurs can finds ways to get attention for their brand or product. Inc. magazine suggests getting creative on Twitter, allowing buyers and local media to create buzz and creating original YouTube videos.