When it comes to selling a home, a strong first impression is everything. That’s exactly what open houses are designed to do — showcase the property in its best light and create a connection between potential buyers and their future home. But here’s the secret that top-performing real estate professionals already know: Adding thoughtful promotional items to your open house strategy can take your event from average to unforgettable.
Whether it’s your first showing or your 50th, using open house gifts and giveaways can heighten interest, increase engagement, and generate more qualified leads. Let’s explore how they work — and which promotional items drive real estate success.
Turn Visitors Into Buyers with Open House Gifts
Offering open house gifts is a powerful way to:
- Attract More Potential Buyers: People love incentives, and promotional gifts spark interest in your event. A simple social media post announcing free giveaways or exclusive gifts for attendees can increase foot traffic and generate buzz before the doors even open. Branded giveaways like personalized candy or mints provide a sweet treat, encouraging visitors to linger, relax, and enjoy the space. By adding your logo or contact info to the packaging, they’ll remember who gave them that nice boost of energy during their house-hunting day.
- Create a Memorable Experience: The goal of an open house isn’t just to show the home — it’s to ensure potential buyers remember it. Creating a welcoming, engaging atmosphere with thoughtful gifts makes a lasting impact. For instance, placing custom pens and branded sticky notes near listing sheets gives buyers a way to jot down questions or notes during the tour. These small, branded items will travel home with them, reinforcing your professionalism and keeping your name top of mind after the event.
- Build Brand Awareness: Open house giveaways aren’t just about delighting guests — they also serve as effective marketing tools. Items printed with your logo and contact details act as reminders, making it easy for buyers to reconnect with you later. Handing out custom business cards in a branded holder or including them with a small gift bag adds a polished, professional touch.
Boost Open House Engagement with Memorable Promotional Items
Beyond the initial first impressions at your open house, use promotional products to:
- Encourage Sign-Ins: One of the best ways to collect buyer contact information is to offer a simple incentive. A raffle drawing or prize giveaway encourages visitors to sign in at the door, giving you a valuable list of potential leads to follow up with. Something like a gift card, a home-themed prize, or a branded tote filled with goodies adds excitement and value, ensuring that the event stands out in visitors’ minds.
- Generate Referrals and Repeat Business: A positive encounter sticks with people, even if the house isn’t the right fit. When guests leave with a thoughtful gift or a useful branded item, they’re more likely to remember your name and recommend you to others. And when the time comes for them to buy or sell in the future, guess who’s top of mind?
- Strengthen Relationships with Current Clients: Gifts aren’t just for potential buyers. Offering a token of appreciation to current clients or repeat visitors during an open house builds loyalty and reinforces trust. This small gesture can yield big results, ensuring that your relationship continues to thrive beyond the event.
What Should You Hand Out at Your Open House?
We’ve already highlighted a few ideas, but here’s a quick recap of top promotional items realtors use to make a lasting impression:
- Personalized candy, mints, and chocolate: Affordable and appreciated, these sweet treats can be branded for extra impact
- Coloring books and puzzles: Great for keeping kids occupied and parents focused
- Custom pens and sticky notes: Practical items that invite interaction and keep your brand in focus with everyday use
- Custom business card holders: Make sure guests leave with your contact info in a stylish, memorable way
Interested in exploring more? All these options are available in our real estate promotional products collection.
Your Competitive Edge Starts at the Door
Adding promotional products to your open house strategy isn’t about gimmicks — it’s about making genuine connections. The right gifts draw people in, create a warm and engaging environment, and leave a lasting impression that continues after the event ends. From boosting attendance to encouraging referrals, the benefits speak for themselves.
And if the open house leads to a sale? Don’t forget to check out this blog on the best closing gift ideas for realtors.