Boost Your Next Campaign with the Power of Color

prince love symbol number 2 pantone color

When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant “Love Symbol #2” is a tribute to Prince’s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award–winning soundtrack. Continue reading “Boost Your Next Campaign with the Power of Color”

Top 22 Creative Ways to Use Your Promotional Pens

stylus pen in use

Here at Amsterdam Printing, we LOVE pens. And we offer so many styles in pens from Stylus Pens, Stylus Penlights and even Plastic Pens, and each pen can be used in so many ways!

Recently, we received a nice letter from a pilot thanking us for our Boardroom Stylus Penlight. He is a flight instructor and he was saying that many of his pilots use tablets to store the required publications and navigation aids, so the stylus was perfect for them. He also said that the ballpoint on the pen can be used to copy their clearance while flying. A pilot and his students finding all of these uses for our Boardroom Stylus penlight—who knew?

Well that got us thinking, there are probably so many uses for our pens, so we did some exploring and we came up with the top 22 unique ways to use your promotional pens.
Continue reading “Top 22 Creative Ways to Use Your Promotional Pens”

What to put on a pen? Here are some creative ideas…

Custom Rose Gold Pens

The “Write” Choice: Why Pens Are the Perfect Promotional Tool – and Creative Customization Ideas

In the world of promotional items, there’s one humble item that stands out among the rest: the pen. Its practicality, versatility and customization potential make it an ideal choice for businesses looking to leave a lasting impression. In this article, we’ll delve into creative ways to personalize promotional pens to align with your business needs.

For customized pens that stand out and pack a promotional punch, consider:

  • Brand colors and logo: Customizing pens with your brand colors and logo is a no-brainer. It ensures instant brand recognition and reinforces your company’s identity with every use. Choose pens in colors that complement your brand palette and prominently feature your logo for maximum impact.

Custom pens

  • Unique designs and patterns: Break away from the ordinary by opting for pens with interesting designs or patterns. From sleek metallic finishes to vibrant patterns, there are endless options to make your pens stand out. Consider seasonal themes, geometric patterns or whimsical illustrations that resonate with your target audience.
  • Inspirational quotes or messages: Inject a dose of inspiration into your promotional pens by imprinting them with motivational quotes or messages. Choose quotes that align with your brand values or resonate with your target demographic. Inspiring words can make an impression and evoke positive emotions whenever the pen is used.
  • Contact information and call to action: Ensure your promotional pens serve as a valuable marketing tool by including your contact information and a compelling call to action. Whether it’s a website URL, phone number or social media handles, make it easy for recipients to connect with your business. Additionally, incorporate a clear call to action prompting them to visit your website, schedule a consultation or take advantage of a special offer.
  • Eco-friendly materials: Demonstrate your commitment to sustainability by opting for eco-friendly pens made from recycled materials or biodegradable alternatives. Not only does this showcase your environmental responsibility, but it also appeals to eco-conscious consumers who prioritize sustainability in their purchasing decisions.

Eco Friendly Pens

 

Personalized Pens Offer Ink with Impact

Pens may seem like a simple promotional item, but their effectiveness should not be underestimated. With practicality, cost-effectiveness and longevity on their side, pens are a powerful way to promote your business and leave a lasting impression on your target audience. And by customizing pens with your brand colors, logo, unique designs, inspirational messages and contact information, you can create a promotional tool that speaks volumes about your brand and sets you apart from the competition.

6 Companies Launch Ambush Marketing Attacks

Some weird things have been happening at sporting events recently.

  • Why were a group of lovely ladies arrested at this year’s World Cup for wearing orange dresses?
  • Why did hundreds of soccer fans have to strip to their underwear?
  • Is there a dark side to the fun stuff that companies hand out for free?

Continue reading “6 Companies Launch Ambush Marketing Attacks”