Small Business Saturday: Start Planning NOW!

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday. This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs going it alone, and the corner stores that have been around for decades. Continue reading “Small Business Saturday: Start Planning NOW!”

July 7 is World Chocolate Day

world chocolate day

Make life sweeter for you and your customers on World Chocolate Day!

Did you know that July 7 is World Chocolate Day? According to tradition, chocolate was first introduced in Europe on July 7, 1550, probably in Spain after the explorer Cortes brought the delicacy back from Mexico, and it was love at first taste.

Today chocolate is widely regarded as the king of all confections. No Christmas or Easter celebration would be complete without it, and on Valentine’s Day it ranks as one of our favorite gifts to express love and affection.

Here are a few fun facts to get you in the World Chocolate Day spirit — and to share with your customers:

  • Cacao tree cultivation dates back to the Mayans, who used it to brew ceremonial drinks and even used the beans as currency.
  • The majority of cacao trees grow within 20 degrees north or south of the equator.
  • During the American Revolutionary War, soldiers were sometimes paid in chocolate.
  • Dark chocolate is loaded with health-boosting minerals, including iron, magnesium, and potassium.
  • The chocolate chip cookie was invented in 1937 by Ruth Wakefield, proprietor of the “Toll House Inn.”
  • Every year, Americans spend $16 billion on chocolate … and eat 2.8 billion pounds of it.
  • White chocolate isn’t actually chocolate — it’s made from cocoa butter.

No doubt about it — chocolate is a special treat, and smart marketers understand that when you give customers chocolate, you know they’ll feel appreciated.

Here are a few sweet ideas to help you build buzz for your brand on World Chocolate Day:

  • Give a Belgian chocolate bar, branded with your name and logo, to every customer who visits your location on July 7.
  • Surprise your very best customers with a premium gift like a box of sea-salt caramel chocolates, or a chocolate-themed gift set.
  • Invite your social media followers to share their favorite chocolate indulgences, tagging your page and using the hashtag #WorldChocolateDay.
  • Restaurants and cafes can offer a free chocolate dessert — or a chocolate coin — to guests who visit on July 7 and mention that it’s World Chocolate Day.
  • Create a fun chocolate trivia quiz (using a free quiz creation tool like Typeform) and invite your social media followers to test their “chocolate IQ.”
  • If your business is local, share a list of the best “chocolate destinations” — spots where you can get the best chocolate ice cream, the best chocolate cake, etc. — in your area.
  • Remember to share the love with your employees! Surprise each team member by having a bag of Belgian chocolate hearts waiting for them when they arrive at work on July 7.

And don’t forget one of the sweetest ways to celebrate World Chocolate Day — treating yourself to your favorite chocolate indulgence!

May 5-11 is National Small Business Week 2019

NSBW Social Media Banner

National Small Business Week is a time when we salute the small businesses and owners that make up the foundation of the American economy.

Did you know that according to statistics from 2018 from, there were over 30 million small businesses in the U.S. employing almost 59 million workers? That’s 47.5% of the private workforce!

We applaud small business owners, employees, and all of those organizations that work tirelessly on their behalf, such as your area chambers of commerce, and the U.S. Small Business Administration.

Here at the Small Business Know-How blog, we often provide articles full of helpful ideas and strategies for small business owners of all kinds, both commercial and non-profits, and for the people who work within them, like HR people, marketing folks, and sales teams.

Here’s a roundup of four of our most popular and helpful articles from small business resources:

So go ahead, get the word out and promote this worthwhile event that celebrates you and your business! Check out everything happening at the event website Here’s just a sampling of what’s planned:

  • Free social media banners ready for you to use on your own page to promote the event
  • In-person and virtual events you can join in on
  • A virtual conference with a range of speakers on business focused topics
  • Twitter chat #SmallBusinessWeek, @SBAgov

Check it out, then, stop back and tell us: how are you celebrating national small business week?

Teacher Appreciation Week

Our nation’s teachers are shaping young minds to mold the leaders of tomorrow, and for that, we cannot thank them enough. But we can try.

During National Teacher Appreciation Week — May 6-10, 2019 — the National PTA encourages not only schools, but also local businesses and civic organizations to make a special effort to honor our “V.I.T.s” — Very Important Teachers. Continue reading “Teacher Appreciation Week”

Promos to Help Customers Keep Their New Year’s Resolutions


contemplate new years resolutions 

It’s been a few weeks since we rang in the new year, and many of us are at the point when our commitment to those New Year’s resolutions begin to sag a bit. Maybe the promise to “exercise every day, no matter what” has slipped to once-or-twice-a-week gym visits, and the pledge to get more organized may have stalled in an assortment of half-finished projects.

Chances are many of your customers find themselves in the “post-January resolution slump,” and you can be the one to help them re-commit to their pledges. By offering promotional gifts that help them get back on track — and stay there — you can keep your brand at the top of their minds while also playing a part in helping them become, healthier, fitter, better organized, or whatever their goal may be. Continue reading “Promos to Help Customers Keep Their New Year’s Resolutions”

Support Breast Cancer Awareness This #Pinktober

breast cancer awareness

Photo by Arisa Chattasa on Unsplash

One in eight U.S. women will receive a diagnosis of invasive breast cancer at some point in her lifetime, and the American Cancer Society estimates that doctors will diagnose more than 266,000 new cases this year alone. Every October, organizations band together for Breast Cancer Awareness Month — or #Pinktober, as it’s known on social networks — to raise awareness of the disease and raise funds for research. Continue reading “Support Breast Cancer Awareness This #Pinktober”

Patriotic Promos for the 4th of July!


Photo by Stephanie McCabe on Unsplash

It’s a day for parades, picnics, apple pie, fireworks, and proudly displaying our patriotic spirit. But did you know that the Fourth of July has only been a paid federal holiday since 1938?

On July 4th every year, Americans from all walks of life wear their patriotism on their sleeves … or on their hats, sunglasses, umbrellas, or a host of other items. By placing your name and logo on a promo that displays the colors of the American flag, you can earn hundreds of valuable impressions for your brand during this patriotic season — and create a positive association between your organization and a beloved national holiday. Continue reading “Patriotic Promos for the 4th of July!”