Celebrate National Mom and Pop Business Owners Day

small business local florist

If you’re a small business owner and March 29 isn’t circled on your calendar, it should be — it’s National Mom and Pop Business Owners Day!

While most people are familiar with Small Business Saturday, which encourages people to patronize local small retailers, National Mom and Pop Business Owners Day is all about honoring you — your hard, work, your dedication, and your vital contributions to the economy.

According to the Small Business Administration, small enterprises make up 99.7 percent of U.S. employer firms and account for 64 percent of the jobs created between 1993 and 2011. If that’s not a reason to celebrate, what is? Continue reading “Celebrate National Mom and Pop Business Owners Day”

Boost Your Next Campaign with the Power of Color

prince love symbol number 2 pantone color

When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant “Love Symbol #2” is a tribute to Prince’s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award–winning soundtrack. Continue reading “Boost Your Next Campaign with the Power of Color”

Welcome Students Back to School with Tech Giveaways

students using tech tools

It’s that time of year again — time to polish up the desks, button up those lesson plans, and get ready to welcome students back to school for a fresh new year.

It’s no secret that today’s students — yes, even the youngest ones — are more tech-savvy than ever before. That’s why high-tech promos are a perfect way to build excitement for the new year, and they also make terrific tokens of appreciation for teachers, parents, and alumni.

Look for unique, innovative promo options that show off your school pride; here are a few ideas to get you started. Continue reading “Welcome Students Back to School with Tech Giveaways”

Show Your True Colors: How to Tap Into the Adult Coloring Book Trend

year of coloring wall calendar

Remember when you were a kid, and all you needed to while away a rainy afternoon was a coloring book and your trusty box of crayons? Now that we’re all grown up — and now that most of our entertainment has gone electronic — you might expect the joy of coloring to be a relic of days gone by. Not so fast … Continue reading “Show Your True Colors: How to Tap Into the Adult Coloring Book Trend”

10 Low-Cost Tips for Promoting Your Fundraising Event

promoting your fundraising event

For nonprofit organizations, in-person fundraising events are still one of the most fruitful tactics for bringing in donations. Income from ticket sales and registration fees are just the beginning; once supporters are gathered together for a cause, you have ideal opportunities to gain additional donations through on-site auctions, raffles, contests, and other activities. But first you must bring people in the door. Continue reading “10 Low-Cost Tips for Promoting Your Fundraising Event”