Author: Allison Rice

Ambush marketing is a controversial strategy where brands associate themselves with major events without paying official sponsorship fees. Often seen at global sporting events, this tactic exploits consumer perception to gain massive visibility at a fraction of the cost. From Kodak versus Fuji to Nike’s high‑profile Olympic stunts, ambush marketing has produced some of the most memorable—and debated—campaigns in advertising history. This article explores famous examples of ambush marketing, why the strategy works, and what businesses can learn from these bold moves.