Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors.
Oh, boy – how’d it get to be mid-August already? You know what that means for retailers. Out with the old and in with the Christmas stuff. OK, maybe not THAT fast. But this is a time when retailers are thinking summer clearance so they can make room for new merchandise. If you’re a retailer (either online or with a brick and mortar shop), here are some tips for making your summer clearance sales stand out.
It happens without fail: as the seasons change, so do restaurant menus. We experience this firsthand when we go out to eat, but we also see evidence of this with TV commercials that some of the big chain restaurants release. And now, thanks to social media, smaller players—those favorite restaurants of yours that have a social media presence on places like Facebook—are also taking advantage of the marketing boost that comes from promoting seasonal menu changes.
Here’s why seasonal menus are effective (and how you can leverage the magic in your own business).
1. Seasonal menus capitalize on the “Look, something new and shiny!” concept. If you keep talking about the same old boring services and products, in the same way, day after day, year after year, well, you know that’s not necessarily going to light a fire under your prospects and customers. But by launching something “new” every quarter or so, you give people a reason to give your business a second look.
Continue reading “Why Seasonal Menus Are So Effective (& How to Use This Strategy for Your Business)”
You’ve got great food and drinks. You love the ambiance you’ve created in your establishment. And you just know that if people gave your place a try, they’d love it. Need some creative ideas for promoting your restaurant or bar? Here are three (plus a bonus at the end). Continue reading “Marketing Highlight: 3 Creative Ideas for Promoting Your Restaurant or Bar”