Support Breast Cancer Awareness This #Pinktober

breast cancer awareness

Photo by Arisa Chattasa on Unsplash

One in eight U.S. women will receive a diagnosis of invasive breast cancer at some point in her lifetime, and the American Cancer Society estimates that doctors will diagnose more than 266,000 new cases this year alone. Every October, organizations band together for Breast Cancer Awareness Month — or #Pinktober, as it’s known on social networks — to raise awareness of the disease and raise funds for research. Continue reading “Support Breast Cancer Awareness This #Pinktober”

September is Classical Music Month

Did you know that in 1994, President Bill Clinton established the month-long celebration with the following words:

Great art endures through the ages, and in the United States we have embraced that great music and incorporated it into the American experience. Our best art reflects our Nation’s spirit—that mixture of discipline and improvisation, the combination of strong individual voices working together at the same time, the bravado, the inventiveness, the dynamism of the American character. 

For small businesses, Classical Music Month is an opportunity to engage and delight your customers who enjoy listening to Mozart, Beethoven, Haydn, Bach, or any one of the masters whose music lives on today. For your customers and followers who may not be familiar with the genre, it’s a chance to open them up to a whole new musical world. Continue reading “September is Classical Music Month”

Boost Your Brand with Interactive Content


photo by rawpixel on Unsplash

As the content marketing universe becomes noisier and more crowded, marketers are looking for ways to stand out and create memorable, impactful experiences. On the other side of the screen, audiences are demanding something different. They want to participate in the content experience, not just sit back and absorb it. By leveraging interactive content — content that requires active engagement from the user — you can offer audiences the engagement they demand, while also differentiating your brand from your competitors. Continue reading “Boost Your Brand with Interactive Content”

Trade Show Season: 5 Trends to Watch

Trade show season is upon us, and each season brings with it a new set of trends that forward-thinking exhibitors are using to attract and engage visitors. Conferences and expos are highly competitive environments, and each year your fellow exhibitors will be raising the bar with new experiences, new visuals, and innovative new promos. To stand out from the crowd and make your booth presence a success, it’s important to keep up with the times, starting with these five trends that are shaping the trade show game this year. Continue reading “Trade Show Season: 5 Trends to Watch”

Boost Your Next Campaign with the Power of Color

prince love symbol number 2 pantone color

When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant “Love Symbol #2” is a tribute to Prince’s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award–winning soundtrack. Continue reading “Boost Your Next Campaign with the Power of Color”