September is Classical Music Month

Did you know that in 1994, President Bill Clinton established the month-long celebration with the following words:

Great art endures through the ages, and in the United States we have embraced that great music and incorporated it into the American experience. Our best art reflects our Nation’s spirit—that mixture of discipline and improvisation, the combination of strong individual voices working together at the same time, the bravado, the inventiveness, the dynamism of the American character. 

For small businesses, Classical Music Month is an opportunity to engage and delight your customers who enjoy listening to Mozart, Beethoven, Haydn, Bach, or any one of the masters whose music lives on today. For your customers and followers who may not be familiar with the genre, it’s a chance to open them up to a whole new musical world. Continue reading “September is Classical Music Month”

Boost Your Brand with Interactive Content


photo by rawpixel on Unsplash

As the content marketing universe becomes noisier and more crowded, marketers are looking for ways to stand out and create memorable, impactful experiences. On the other side of the screen, audiences are demanding something different. They want to participate in the content experience, not just sit back and absorb it. By leveraging interactive content — content that requires active engagement from the user — you can offer audiences the engagement they demand, while also differentiating your brand from your competitors. Continue reading “Boost Your Brand with Interactive Content”

Trade Show Season: 5 Trends to Watch

Trade show season is upon us, and each season brings with it a new set of trends that forward-thinking exhibitors are using to attract and engage visitors. Conferences and expos are highly competitive environments, and each year your fellow exhibitors will be raising the bar with new experiences, new visuals, and innovative new promos. To stand out from the crowd and make your booth presence a success, it’s important to keep up with the times, starting with these five trends that are shaping the trade show game this year. Continue reading “Trade Show Season: 5 Trends to Watch”

Boost Your Next Campaign with the Power of Color

prince love symbol number 2 pantone color

When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant “Love Symbol #2” is a tribute to Prince’s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award–winning soundtrack. Continue reading “Boost Your Next Campaign with the Power of Color”

Success Stories: Leaping Forward with the Right Promotional Products

 What is an effective use of branded promotional products? What makes a promo giveaway stand out? How can quality customer service make or break a deal?

 John O’Neil of FroggerJobs.com

We sat down with John O’Neil, President and CEO of FroggerJobs.com, to learn what a promotional product success story looks like, and how you can apply the same principles to your own business.

Read on to hear what John had to say.

Continue reading “Success Stories: Leaping Forward with the Right Promotional Products”