Real-Life Examples of Success with Repeat Business

Rocking Repeat Business

As the marketing adage goes, it’s always easier to sell to past/current customers than it is to brand new shiny ones. The question is, how can you encourage repeat business, especially for B2C companies that depend on getting people into their stores?

Here are some examples of different brands rocking repeat business…and how your company can implement the ideas.

1. Ben & Jerry’s Free Cone Days. Ben & Jerry’s sets aside a day every year and gives away its frozen treats for free as a way to “thank our customers for their support and to celebrate over 3 decades of scooping.”

Why this idea works: Um, who doesn’t love FREE ice cream? And what a great way to get people into ice cream shops where they will get the full Ben & Jerry’s experience, see all the other flavors and treats available, and be reminded why they should visit again soon.

How you can implement this idea: What product or service can you give away for free? If you have a brick and mortar storefront, consider some sort of “free” day or free combo day (for example, if you own a salon, perhaps you offer a free pedicure with every haircut booked in June).
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New Product Launch: How to Prep, Plan, and Implement a Sound Strategy

You’re excited about your new product. You’ve beta-tested it to the max, you’ve revised, you’ve tested again, and it’s ready. Now what?

The purpose of this post is to give you a basic blueprint of what you need to do in order to have a successful product launch. We’re going to assume the product is, indeed, ready (so if patents are needed or distribution agreements need to be signed, we’re going to assume that this is all set). We’re also going to assume that you’ve done your market research and that there is, in fact, a market for your product. Continue reading “New Product Launch: How to Prep, Plan, and Implement a Sound Strategy” →

Case Study: What Pizza Can Teach Us About Branding

Updated: 4/28/2026

Domino’s Pizza reinvented its brand by doing something most companies avoid: publicly admitting its flaws. Faced with poor taste rankings and negative public perception, Domino’s launched the “Pizza Turnaround” campaign—an honest, transparent effort led by leadership and employees to acknowledge criticism, fix real problems, and invite customers into the process. By pairing humility with consistent messaging across every channel, Domino’s transformed skepticism into trust and achieved remarkable business growth, offering a powerful lesson in modern brand transparency.

How Domino’s Reinvented Itself Using a Underused Tactic

The history: According to the Domino’s website, the Monaghan brothers bought “DomiNick’s” in 1960 and renamed it Domino’s in 1965. The company opened its 200th store in 1978 and its 5000th store in 1989. Its website launched in 1996, and by 2000, it domino's logohad over 6500 outlets spread across the globe. It celebrated its 50th anniversary in 2010. Today, Domino’s has over 9000 outlets across 60 countries.

The challenge: Domino’s faced a classic “perception vs. reality” issue. Domino’s was often the butt of jokes, eliciting “tastes like cardboard” punch lines. Even its convenient “delivered in 30 minutes or less” promise didn’t help much. A consumer taste survey in 2009 had Domino’s coming in dead last, tied with Chuck E. Cheese. As a result, Domino’s announced its plan to reinvent itself in late 2009, starting with its pizza.

The process: Domino’s used something that’s quite unusual in marketing and advertising: honesty. Domino’s highlighted its own weaknesses and failures, with its affable CEO Patrick Doyle leading the charge. In fact, real people from inside the company — from the head chef, to marketing folks, to delivery drivers — became actively involved in the messaging that people began seeing in 2010, starting with the “Pizza Turnaround” documentary that was posted on Domino’s new Pizza Turnaround microsite. We’ve embedded it below.

As Doyle says in the documentary, “You can either use negative comments to get you down, or you can use them to excite you and energize your process of making a better pizza. We did the latter.” Continue reading “Case Study: What Pizza Can Teach Us About Branding” →

6 Companies Launch Ambush Marketing Attacks

Updated 4/28/2026

Ambush marketing is a controversial strategy where brands associate themselves with major events without paying official sponsorship fees. Often seen at global sporting events, this tactic exploits consumer perception to gain massive visibility at a fraction of the cost. From Kodak versus Fuji to Nike’s high‑profile Olympic stunts, ambush marketing has produced some of the most memorable—and debated—campaigns in advertising history. This article explores famous examples of ambush marketing, why the strategy works, and what businesses can learn from these bold moves.

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