Lifestyle content. What is it and why does it matter? Make sure you don’t overlook this important marketing strategy. Here’s what you need to know… Continue reading “Lifestyle Content Marketing”
Using a Company Mascot to Engage Customers
Whether your company mascot is fictional (Mr. Clean, the Michelin man) or real (the office pooch), your company mascot is a great way to personalize your business and engage customers.
Here are eight company mascot ideas worth considering.
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Website Tips: Give Some Love to these Forgotten Pages
No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love.
So now, it’s time to turn your attention to those “other” pages—ones that are easy to forget about, even though they are important.
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8 Fun Customer Contest Ideas
A great way to build brand loyalty is through customer contests. Here are eight ideas to get your creative juices flowing.
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How to Engage Employees: 11 Tips for Making Your Office Fun Again
Let’s face it: it was a brutal winter just about everywhere in the US. Coming out of the winter doldrums, especially at the office, is not always easy. But with these 11 tips, you can turn things around and make your office fun again.
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Spring Cleaning Checklist: 5 Office Organization Ideas
We bet you had the best of intentions to clean up the office back in March when winter gave way to spring (on the calendar anyway). How’s that going? If you’re glancing around your office and feeling down about how things look, don’t worry: here are five office organization ideas that will get your office back in tip-top shape in no time!
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What Makes a Logo Successful?
You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as you work on your own company’s branding efforts.
For the purpose of this post, we’re going to select one company logo that represents each “type” we’re discussing. From there, we’ll reference the many other logos out there that fall under this type.
Let’s get to it!