Small business marketing tips from marketing plans to sales strategies – Amsterdam Printing shares a wide range of expertise for small business owners.
When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant “Love Symbol #2” is a tribute to Prince’s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award–winning soundtrack. Continue reading “Boost Your Next Campaign with the Power of Color”
Lifestyle content. What is it and why does it matter? Make sure you don’t overlook this important marketing strategy. Here’s what you need to know… Continue reading “Lifestyle Content Marketing”
Whether your company mascot is fictional (Mr. Clean, the Michelin man) or real (the office pooch), your company mascot is a great way to personalize your business and engage customers.
Here are eight company mascot ideas worth considering.
Continue reading “Using a Company Mascot to Engage Customers”
No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love.
So now, it’s time to turn your attention to those “other” pages—ones that are easy to forget about, even though they are important.
Continue reading “Website Tips: Give Some Love to these Forgotten Pages”
You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as you work on your own company’s branding efforts.
For the purpose of this post, we’re going to select one company logo that represents each “type” we’re discussing. From there, we’ll reference the many other logos out there that fall under this type.
Let’s get to it!
As the marketing adage goes, it’s always easier to sell to past/current customers than it is to brand new shiny ones. The question is, how can you encourage repeat business, especially for B2C companies that depend on getting people into their stores?
Here are some examples of different brands rocking repeat business…and how your company can implement the ideas.
1. Ben & Jerry’s Free Cone Days. Ben & Jerry’s sets aside a day every year and gives away its frozen treats for free as a way to “thank our customers for their support and to celebrate over 3 decades of scooping.”
Why this idea works: Um, who doesn’t love FREE ice cream? And what a great way to get people into ice cream shops where they will get the full Ben & Jerry’s experience, see all the other flavors and treats available, and be reminded why they should visit again soon.
How you can implement this idea: What product or service can you give away for free? If you have a brick and mortar storefront, consider some sort of “free” day or free combo day (for example, if you own a salon, perhaps you offer a free pedicure with every haircut booked in June).
Continue reading “Real-Life Examples of Success with Repeat Business”
You’re excited about your new product. You’ve beta-tested it to the max, you’ve revised, you’ve tested again, and it’s ready. Now what?
The purpose of this post is to give you a basic blueprint of what you need to do in order to have a successful product launch. We’re going to assume the product is, indeed, ready (so if patents are needed or distribution agreements need to be signed, we’re going to assume that this is all set). We’re also going to assume that you’ve done your market research and that there is, in fact, a market for your product. Continue reading “New Product Launch: How to Prep, Plan, and Implement a Sound Strategy”
